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1. There's never been a better time to be involved in
internet-connected television broadcasting.

2. By 2015, 350 million internet-connected TVs will have
been sold, and there will be one billion web-enabled,
stationary, consumer devices like set-top boxes and Blu-
ray players in use around the world.

3. This huge growth in internet-connected devices has
heralded a new era for broadcasting and consumer tv and
will have a massive impact on our industry.

4. I believe we're seeing a true evolution in terms of a
worldwide broadcasting channel providing an online video
platform.

5. Consumers are constantly viewing live and catch-up TV or
video on demand via internet-connected television sets,
smartphones, gaming consoles and blue-ray players -
anywhere they can access a web browser, in what has
become known as OTT or 'over-the-top' TV.

6. OTT TV is the next generation for broadcasting, and
presents an exciting opportunity for broadcasters and
content owners to reach new audiences over a variety of
devices, without the traditional costs associated with
setting up a channel.

7. Broadcasters and content owners themselves no longer
face those traditional geographical and operator-imposed
barriers. They are now free to deliver their content
directly to their audiences.

8. For the last 15 years, IPTV (Internet Protocol Television - or
TV delivered over the Internet) has been the industry
buzzword with traditional networks - such as telcos and
ISPs - licensing and packaging content for captive
audiences.

9. That's been an expensive business - both for the networks,
who face significant financial outlay in providing consumer
devices and acquiring content, and for the consumer, who
needed to buy a branded device (usually a set-top box)
from the network to access channels.

10. At the same time User Generated Content sites such as
YouTube demonstrated consumers' increasing appetite for
sharing and watching video online, while the likes of BBC
iPlayer, Hulu, Netflix and iTunes have given audiences the
freedom to watch on demand.

11. This has led to traditional broadcasters and network
operators having to reassess their approach, understand
how audiences are migrating from IPTV to OTT TV and find
quick, easy solutions to capitalise on it.

12. Reaching new audiences at low cost

13. OTT TV represents an 'open market' broadcasting platform
where small or large content owners can broadcast, not
just existing channels or network owners. The low start-up
costs for IP delivery and growing broadband reach remove
most barriers.

14. OTT content can be accessed via browsers or native apps
on devices, and over networks which are purchased
independently by viewers. Devices like the Roku Set-Top
Box connect to the internet and allow access to any
content for which an app has been created.

15. Operator independent internet set-top boxes are showing
fast growth as a relatively cheap and quick way to access
these new OTT services. Over two million Apple TV
devices have already been sold while Roku expects to have
sold over three million boxes by the end of 2011.

16. And while the barriers to entering the TV market are being
removed by OTT, traditional revenue streams remain and
new opportunities arise - from pay-TV and subscription, to
paid-for supplementary VoD, archive access and niche
advertising. IMS Research forecasts that pay OTT
subscription services will generate a cumulative $32 billion
in revenues over the next five years.

17. OTT internet also enhances the social and interactive side
of watching TV. In a world of too much choice, being able
to have content 'socially filtered' by integrating friend
recommendations into Electronic Programme Guides can
help create a better 'lean-back' TV experience for the
viewer.

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