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Value, application, synthesis
1. Value, application,
synthesis
Understanding the value of early user research,
applying it to the real world and synthesising it for
better design of digital products
Tout Le Monde UX
Montreal, 11 April 2013
Neil Clavin
2. In the last decade user centred research has become
incorporated into the design of digital products
3. Designers, developers & product managers aim to
build the best possible experiences for their users
4. Some clients, project managers, bosses say It takes to
long, it costs to much, it doesn’t help
A lot of times,
people don’t know
what they want until
you show it to them.
5. You want to work faster, confidently on the right
problem, with evidence to justify design decisions
coming up with the right
question, the one that casts a
familiar challenge in a new
light, is an art and science in
itself. It demands that the
questioner be able to look at
an existing reality from multiple
viewpoints, including, perhaps
most importantly, that of the
"naïve outsider."
6. Understand value of early design research, real world
application and how to synthesis research for design
27. User research adds value by
asking the right question
early in the design process.
Its application defines the
problem space but must be
carefully synthesised into
actionable insights which
lead to design opportunities.