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How To Use Instagram to
Promote Your Local Business
A Fresh Perspective on Local Marketing
By
Neil Patel - Spark48
Instagram
Instagram & Local Businesses
• Arguably the most powerful of the “new” Social
Media sites – not Twitter and Facebook – is
Instagram
• With over forty million different Instagram
subscribers, and an annual growth rate between
2011-2012 of 1600%, it is one of the fastest
growing apps out there
• With so many users, there is an easy way to snare
local clients by tagging your local area name and
other relevent keywords to your image.
Why Instagram
• Large sales pages are hard for some to
concentrate on and read the whole idea,
• But a picture tells a thousand words and it
could be an easy way to bring new clients to
your local business.
• With direct access to new clients, leads, and
other local businesses you could network
with, it offers one of the best ways to promote
yourself and build trust
Example 1 - Bahrain
• In Bahrain , local people will take photos of
what they want to sell.
• E.G shoes & add a price tag to it & share !
• No need for websites
• Quick & Easy
Example 2 - Gucci
• Famous brand
• Has a huge amount of photos
• Includes famous celebrities
• Shows off the latest trends
Example 3 – Jamie Oliver
• Famous TV Chef
• Uses instagram to show off highly visual food
shots to great effect
• Also Comments & engages with Followers
The Future
• Instagram looks set to only increase in the
future, and with the figures of growth and
new users growing almost daily
• Getting involved in the market and generating
a new following through Instagram could
really set your business ahead of the
competition.
More Information
• Have you used Instagram to promote your
local business?? What was your experience,
Please Share..
• Email neil@spark48.com
• Website www.spark48.com
• Spark48 – We help Turn Your Neighbours into
Customers!

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How to Use Instagram to Promote Your Local Business

  • 1. How To Use Instagram to Promote Your Local Business A Fresh Perspective on Local Marketing By Neil Patel - Spark48
  • 3. Instagram & Local Businesses • Arguably the most powerful of the “new” Social Media sites – not Twitter and Facebook – is Instagram • With over forty million different Instagram subscribers, and an annual growth rate between 2011-2012 of 1600%, it is one of the fastest growing apps out there • With so many users, there is an easy way to snare local clients by tagging your local area name and other relevent keywords to your image.
  • 4. Why Instagram • Large sales pages are hard for some to concentrate on and read the whole idea, • But a picture tells a thousand words and it could be an easy way to bring new clients to your local business. • With direct access to new clients, leads, and other local businesses you could network with, it offers one of the best ways to promote yourself and build trust
  • 5. Example 1 - Bahrain • In Bahrain , local people will take photos of what they want to sell. • E.G shoes & add a price tag to it & share ! • No need for websites • Quick & Easy
  • 6. Example 2 - Gucci • Famous brand • Has a huge amount of photos • Includes famous celebrities • Shows off the latest trends
  • 7. Example 3 – Jamie Oliver • Famous TV Chef • Uses instagram to show off highly visual food shots to great effect • Also Comments & engages with Followers
  • 8. The Future • Instagram looks set to only increase in the future, and with the figures of growth and new users growing almost daily • Getting involved in the market and generating a new following through Instagram could really set your business ahead of the competition.
  • 9. More Information • Have you used Instagram to promote your local business?? What was your experience, Please Share.. • Email neil@spark48.com • Website www.spark48.com • Spark48 – We help Turn Your Neighbours into Customers!