Contenu connexe Similaire à Going Social to Get Local (20) Plus de Northeast Kansas Library System (20) Going Social to Get Local1. GOING SOCIAL
TO GET LOCAL
How to engage YOUR COMMUNITY with SOCIAL MEDIA
Susan Brown
Rachel Smalter Hall
Jennifer Cook
2. HOW ARE WE DOING? ∙ 2800 Twitter followers
∙ 50-100 RTs /@mentions per week
∙ 460 RTs for our most popular post
7. • WE TALK ABOUT OTHER PEOPLE, NOT
JUST OURSELVES
• WE TALK ABOUT WHAT’S HAPPENING
IN OUR COMMUNITY
• WE GO OUT INTO OUR COMMUNITY
• WE GIVE OUR FANS BACKSTAGE
PASSES
ENGAGING OUR BASE
8. • WE GET PERSONAL
• WE MIND OUR MANNERS
• WE LIKE BASKETBALL, CATS, PBR,
AND TATTOOS
• OUR COMMUNITY DOES, TOO
• EVERYBODY LOVES BOOKS &
READING
ENGAGING OUR BASE
9. Twitter School
• @ = “mention” (@lawrencelibrary) • RT = “Re-Tweet” (RT @heatherbraum)
• # = hashtag (#techday) • MT = “Modified Tweet” (MT @bananasuit)
18. Blurring Boundaries: Meet Our Staff
Rachel, Adult Programs:
Rebecca, Youth Services:
Tricia, Tech Services:
William, Adult Services:
Dan, Acquisitions:
Kevin, Interlibrary Loan:
Molly, Teen Zone:
26. Get into the community (for real)
Get Caught Reading Month
32. Victor!
-Victor Continental show
33. Find out what your community likes through “likes”
-Little Free Library in Lawrence- now we might
hold our own workshops
46. • HIGH PROFILE IN OUR COMMUNITY
• PROGRAMS & PARTNERSHIPS
• DIRECT LINE OF COMMUNICATION
• UNSOLICITED, PUBLIC PRAISE
WHAT DO WE GET?