The document discusses the Lawrence Public Library's (LPL) social media strategy and principles. It outlines LPL's goals of informing and engaging the community, listening to customers, and marketing services. The strategy is to promote events/collections, start conversations by asking questions, participate in discussions, and actively listen and respond to customers. Principles include posting news/events, information about collections/services, original content, relevant content from others while maintaining an honest, authentic, and respectful tone. The document provides best practices and highlights the team's engagement, listening focus, and view of social media as important as the website. It discusses next steps of increasing content creation and better measuring social media efforts.

1. #Winning ways and Susan Brown Lawrence Public Library NEKLS Tech Day 2011 SOCIAL MEDIA AS TEAM SPORT: ails

4. : GETTING IN BEFORE GETTING IT

5. "We'll work it all out as we go along. Let our practice form our doctrine - thus assuring precise theoretical coherence.“ - Edward Abbey, The Monkey Wrench Gang : NOT HAVING GOALS

6. OUR PURPOSE: Why do we do social media? What is our goal? - To inform and engage our community - To listen to and respond to our customers - To market our services, programs, and collections - To position ourselves as a knowledge leader and essential destination OUR STRATEGY: How will we work toward our goals? - Promote our events, collections, and services - Start conversations with our users by asking questions and gathering opinions - Participate in conversations happening in the community - Actively listen to what customers are saying and respond appropriately - Build relationships by passing along content of others - community partners, local bloggers, etc. LPL SOCIAL MEDIA PRINCIPLES:

7. OUR CONTENT – What will we say? - News & events (LPL, Lawrence, book-related) - Information about collections, services, new features, etc. - Original content (i.e. reviews, recommendations, etc.) - Pass along relevant content of others (link to local blogs, retweet, etc.) - Cross promote our own social media channels (i.e. Tweet about new blog post, etc) - Responses to questions and comments OUR TONE – How will we say it? - We will be honest and authentic, not snarky or sarcastic - We will be respectful to all commenters, positive and negative - We will say please and thank you - We will not post anything on social media that we would not say at a service desk

14. “ Social Media is a lot like the strategy game Othello. It’s incredibly easy to learn but it takes a long time to master.” - Laura Solomon, Doing Social Media So It Matters: A Librarians Guide

16. CARE TO SHARE? Game plans? #Wins? ? ails