An luxury hotel in Santorini, Greece called Andronis Luxury Suites approached Nelios.com to increase their online bookings. Nelios.com developed a three-phase strategy to attract visitors to the hotel's website, convert those visits to reservations, and increase repeated sales. Their approach included search engine optimization, pay-per-click advertising, redesigning the website, and implementing an email database. As a result, direct online bookings increased from 18% to 53% over three years and returning clients grew from 2% to 9.25%.