Nellie Huang Email: nellie@wildjunketmagazine.com Phone: 555-123-4567

1. Digital Magazine Publishing
Nellie Huang

2. About WildJunket
• WildJunket Magazine: a
subscription-based digital
magazine designed for iPad
readers
• Adventure travel magazine with a
focus on offbeat destinations and
unusual experiences
www.wildjunketmagazine.com

3. Why A Digital Magazine?
• To diversify our monetization channels
• Our expertise came in handy
• Right time, right audience
“(New York, NY, December 1, 2011) Affinity’s American
Magazine Study reports that more than 100 million
magazine readers – or 54% of the total magazine
reading population – are now accessing magazine
content and advertising in digital form.”

4. Skills Needed for Magazine Production
• Editorial/ writing
experience
• Research abilities
• An eye for
photography
• Software knowledge
• Graphic design
• Marketing skills

5. Factors to Consider
• Niche
• Format/Style
• Targeted audience and
advertisers
• Frequency of publication
• Publishing platform

6. Design Software Options
• Baker Framework
• TreeSaver
• ePublish
• 3D Issue
• InDesign*

7. Publishing Platforms
• Zinio
• Magzter
• Barnes & Noble
• Kindle
• JooMag
• Issuu
• Magcloud (Print)

8. Build Your Team
• Approach network of writers/bloggers
• Make connections via TravMedia, Media Bistro,
ITWA, Writers.com, and social media
• Editorial assistant
• Sales executive

9. What Next?
• Publish!
• Market your product –
giveaways, reviews, press
releases, social media
• Pitch to advertising contacts
• Manage your subscribers

10. Resources
• Unbound Media – Agility blog
http://blog.agilitycms.com/
• PBS Media Shift
http://www.pbs.org/mediashift/
• Adobe blog
http://blogs.adobe.com/

11. Conclusion: New Era, New Products
• Dare to be different and stop following the herd
• Check for trends and find out what readers want
• Examine your skills and put them to use

12. Contact Information
Where to find us:
www.wildjunketmagazine.com
facebook.com/wildjunket
twitter.com/wildjunket