Travel writing that drives traffic
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A presentation on travel writing that drives traffic at the Getaway Travel Blog Conference in Cape Town, South Africa, August 2012.
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Travel writing that drives traffic
- 1. Travel Writing that Drives Traffic Getaway Travel Blog Conference Cape Town - August 2012 Nellie Huang www.wildjunket.com
- 2. Who am I? Travel Blogger •WildJunket.com: adventure travel blog •Lonely Planet, Wend, Getaway, Huffington Post www.wildjunket.com www.wildjunket.com
- 3. Who am I? Travel Writer •CNN Go, BBC, Women Adventure Magazine, Reader Digest, Food & Travel, amongst many. www.nelliehuang.com www.wildjunket.com
- 4. Who am I? Editor-in-Chief/Publisher •WildJunket Magazine: a digital flipbook magazine designed for iPad readers •Available on Zinio, Magzter and our Newsstand app www.wildjunketmagazine.com www.wildjunket.com
- 5. Content Summary Picking your niche Finding your voice Choosing the right topics for blog posts Learning writing techniques How to keep readers interested www.wildjunket.com
- 6. Picking Your Niche Ask yourself these questions: •What is your interest? •Do you have the content? •Is the topic trendy? •Is there competition?
- 7. Picking Your Niche Example: WildJunket – adventure travel
- 8. Picking Your Niche Example: The Road Forks – culinary travel
- 9. Picking Your Niche Example: FoxNomad – travel technology
- 10. Finding Your Voice •A reflection of your personality •Include observations and opinions •Don’t be afraid to get personal •Don’t write like a fact-checker
- 11. Choosing the Right Topics for Your Blog Posts •Read other blogs •Use social media to find travel trends •News, happenings, festivals eg. Olympics •Google keywords: www.adwords.google.com www.wildjunket.com
- 12. Choosing the Right Topics for Your Blog Posts Blog post styles: •Travel narratives •Photo essays •Travel lists •Travel tips •Personal thoughts
- 13. Learning Writing Techniques • Attention-grabbing headlines • Compelling beginnings - anecdote, quote, punch line • The middle - continuity, headings • Ending - ask readers a question www.wildjunket.com
- 14. Learning Writing Techniques Bringing a story to life: •Introduce characters – to humanize your story •Use all your senses – for good visual descriptions •Show, don’t tell www.wildjunket.com
- 15. How to Keep Your Readers Interested Your job is not done after you’ve published your blog posts. Add extra finishing touches: •Link to other posts •Call to action •Engagement with readers •Social media promotion www.wildjunket.com
- 16. How to Keep Your Readers Interested Increasing readership: •Find out which are your most popular posts •Write similar posts •Create a series out of them Eg. Top beaches in Europe, Asia, America www.wildjunket.com
- 17. Where to go next - Resources •Copyblogger •Lonely Planet’s Guide to “Travel Writing” •Travellll.com www.wildjunket.com
- 18. Contact information Where to find me: www.wildjunket.com facebook.com/wildjunket twitter.com/wildjunket