1. Social Media Strategy Where To
Start??
Created By Cygnis Media : http://www.cygnismedia.com/

3. Social Media Efforts
Identify your needs
Identify your audience
Analyze your competition
Engage your audience
Determine which channel will serve which purpose
Choose the pertinent solutions
Allocate resources
Measure your return on investment

4. Flow Chart of Social Media Strategy

5. Key Elements From Your
Social Strategy
 Link to Your Website
 Retargeting
 Focus Your Social Media Effort
 Email Is Still King
 Don't Ignore YouTube
 Keep Original Content Flowing
 Maintain a Personal Blog
 Don't Forget Facebook Targeting
 Make Your Employees Your Advocates

6. Increased Use Of Social Media

7. Some Reasons People Love Social
Media
 We desire community
 We desire to extend our communities
 We desire to connect and reconnect
 We desire real world connections
 We desire having our own voice
 We desire safety & control
 We desire to be insiders
 We desire a level playing field
 We desire access to the top

8. Thank You
Social Media Strategy
Where To Start??
Created By Cygnis Media: http://www.cygnismedia.com/