10. Aug 2009 User growing Oct 2010 50 million Nov 2009 1 million July 2011 200 million
11. Most Frequently-used Mainstream Microblog 数据来源:艾瑞网络用户行为监测( IUT ) Total PVs per month SINA Weibo is the first choice of 69.7% potential users.
12. Why are more and more people getting addicted to Weibo? Who are they? 80 million updates published every day. Registered users increase at an average rate of 33.8% per month. Each second there are 785 updates on SINA Weibo. More than 2 00 m illion registered users
13. Users Sport Media IT Finance Entertainment Celebrity more than 50K Government & Corporation Microblog on celebrities has more than 50k ,that include: media, IT, finance, literature, sports, real estate, entertainments Government & corporation have an ID ,that make sina Weibo into self-media platform Celebrity over 2million followers Yao chen has 4.5M followers; There are 93 celebrities with over a million followers
17. Sina Weibo vs Twitter Support audio and music Insert into posts Thumbnail view for multimedia 140 characters supported eye-catching but lack of details.
22. Four Born Features Publishing Republishing Comment Video Sharing & Playback 140 words One click big effect Instant interact One click to share&play
30. Partners Sina provides open APIs for data access All 3rd-parties Must follow the principles Weibo 3 rd -party apps Operators Websites Businesses Media
31. 1,000 + apps 40 million daily PVs 10,000 + websites 1,0 + games APP List
Sina Celeb/Corporate Blogger Certification: Leveraging our own widespread communication coverage, each celeb/corporate blogger that has passed our ID certification marked with a “V” can receive more attention from fans.
Sina Celeb/Corporate Blogger Certification: Leveraging our own widespread communication coverage, each celeb/corporate blogger that has passed our ID certification marked with a “V” can receive more attention from fans.
Sina Celeb/Corporate Blogger Certification: Leveraging our own widespread communication coverage, each celeb/corporate blogger that has passed our ID certification marked with a “V” can receive more attention from fans.
● When a user publishes a microblog, it is instantly received by the followers, much like an instant messaging tool. ● User may republish others’ posts by a simple click to share with his/her own followers, thus forming the multi-step amplified communication. ● User may comment on any post he/she sees to interact with each other. ● Share videos on SINA to Weibo by one click ● Weibo supports video playback
“ Apron” (nickname for Micro-group) and “City Club” are based on a common hobby or interest. They are solid social networking systems which stick users together. By setting up an " Apron ", you can make like-minded friends and share topics and information of common interests. It ensures the effectiveness of information transmission and high reach rate, by helping find out the targeted audiences more precisely. City Club provides corporations, the press and interested persons opportunities to meet and interact face to face. Netizens get highly involved in the activities; therefore, the activeness of the secondary transmission also rises. Such activities are easy to carry out and rich in forms.
The registered mobile users of Sina Weibo account for 46% of the total, and the daily mobile visitors account for 49% of the total; The registered mobile users of Twitter account for 13% of the total only.
Why does the function of replacing the exist? So far we do not know, but we know customers will love it. Take a look at this screenshot below, What will you think about? Our designers want to express this: it is a window, through the window you can see the scenery outside.