For a webinar hosted by LocallyGrown Northfield: http://locallygrownnorthfield.org/post/19283/ Audio and video from: http://blog.e-democracy.org/posts/1001

1. Steven Clift
stevenclift.com
e-democracy.org
@democracy
Slides available now:
http://slideshare.net/netclift

4.  15+ years of experience “interacting’
online within and “around” government

5.  Hosts 30+ Local “Issues Forums”
 Mix of technology – e-mail, web,
web feeds, Facebook,Twitter
 Ford Foundation-funded “Inclusive
Social Media” effort in low income,
high immigrant communities
(including Somali community in Minneapolis)

7.  1.What the government lawyers don’t
scare you (officials) from using.
 2.What the open government
advocates and social media mavens
want.
 3.What the public expects and to which
they actually respond.
 Discussion on CityCamp Exchange:
 http://e-democracy.org/citycamp

8.  Reaching people “where they are” via third party
social media tools versus websites you ”own”

9. Source: Jeffery Levy, EPA

10.  April 2010 report brings fresh data:
 82% of internet users (representing 61%
of all American adults) looked for
information or completed a transaction
on a government website in the 12
months preceding this survey:
 48% of internet users have looked for
information about a public policy or
issue online with their local, state or
federal government
 46% have looked up what services a
government agency provides
 31% use online platforms such as
blogs, social networking sites,
email, online video or text
messaging to get government
information
 23% participate in the online debate
around government policies or issues
 Agree or disagree on
impact of social media
in government

11.  April 2010 report
further reports:  21% who feel
government posting on
Facebook,Twitter very
important:
 17%Whites
 31%African-American
 33% Hispanic
 18% College Educated
 30%W/O High School
Degree

13.  Use of
Twitter
during
San
Bruno
gas fire in California #sanbrunofire
 Tweeting assisted by nearby San
Carlos gov that usedTwitter actively
 More: http://www.socialtimes.com/2010/09/san-bruno-fire/

14.  Collecting links:
 http://pages.e-democracy.org/Minnesota_government_Facebook_Pages

15.  5857 Mpls, 6700 St. Paul
 What is a “Liker” worth?

16.  Uses mix of social tools. Official blog.
 Why must official sites be boring?

17.  Very active on
Twitter and
Facebook
 Appear to be
“personal” use.
 Not officially
linked.

18.  City of
Minneapolis
provides “toolkit”:
 Home page CMS
 Map, Picture,
Pages with Links
 E-Newsletter
 Date Book

19.  Cam
“represents”
across Net:
 Blog
 Facebook
Profile
 Neighbor Issues
Forums

20.  UK Lessons
 AskBristol.org
 Redbridge.gov.uk –
Budget balancer

21.  Santa Cruz – UserVoice
 Kings County,WA
 Manor “Labs”Texas

22.  Ongoing v. time-limited
 Recruit, recruit, recruit
 Expectations - Describe space
accurately – who is LISTENING
 Facilitate – First person is best
 “Seed andWeed” – Actively share
information and address problems in
dialogue.

23.  Santa Cruz –
UserVoice was
time-limited
example … now
generates error,
gather lessons
when you can
 ParticipateDB.or
g – Excellent
listing of projects
and tools

24.  Stillwater,
MN page has
10,000 friends
(over 50% of
local
residents)
 Citizen-run,
what about
government?

25.  Be the government that connects
with people.
 Help your government get it.

26.  Conclusion …
 It is time for both
government and
elected officials to
connect with their
citizens where they
“are” online and not
wait for them to
come to you.

28.  http://e-democracy.org/sunshine
 20+ Government 2.0 Reports Linked
 Earn Five “Suns,” 25 Draft Indicators
 Drafting guide for national League ofWomenVoters
 Representation
 Decision-Making
 Information
 Engagement
 Online Features

29.  UsingTechnology to Build Community
In-Depth Webinar, Podcast:
 http://e-democracy.org/webinars
 CityCamp – Local Gov 2.0 meet Citizens
2.0
 http://citycamp.com
 http://e-democracy.org/citycamp - Forum

30.  #edem – General e-democracy
 #opengov – Open Government
 #gov20 – Government 2.0
 #opendata – Open Data
 #hyperlocal – Local News
 #citycamp – Local mix of everything
above

31.  Steven Clift
 clift@e-democracy.org
 @democracy onTwitter
 +1-612-234-7072
 netclift – on Skype
 Links
 http://blog.e-democracy.org
 http://e-democracy.org/p3
 http://stevenclift.com
 Slides also available from:
 http://www.slideshare.net/netclift