The document discusses online branding strategies. It recommends 8 tips: 1) claim your online name, 2) listen to social media, 3) maintain consistency, 4) choose social networks wisely, 5) provide valuable content in quantity, 6) act like a human not a robot, 7) target the right audience, and 8) have fun. The overall message is that online branding is about connecting with people, not just accumulating users, so brands should treat online audiences like people.

1. ONLINE BRANDING

2. Good afternoon! My name is Bart.

3. This is my daughter Merel.

4. I’m passionate about coffee.

5. I work at web agency Netlash.
... and a few other companies:

6. @netlash

8. http://slideshare.net/netlash

9. ONLINE BRANDING
Branding Day, JCI Lier, 5/3/2011

11. A changing world...

12. A changing world...
‣ online becomes the hub
‣ from broadcast to network
‣ from seller’s to buyer’s market

13. Online becomes the hub
for everything.

14. Social drives traffic
‣ Facebook
‣ LinkedIn
‣ Twitter
‣ Netlog

15. From broadcast
to network.

17. From broadcast to network
‣ Peer 2 Peer marketing

18. From seller’s market
to buyer’s market.

20. From seller’s market to buyer’s market
‣ Marketing -> PR
‣ Branding -> Customer Service
‣ Loud yelling -> listening intently

21. 8 tips for online branding

22. 8
claim quantity
listen human
consistency target
choice fun

23. 1. Claim

24. Claim
‣ Claim your name
‣ Test
‣ Transport your network

25. Hub!
‣ Make sure you have your basecamp
‣ Blog...

27. 8
claim quantity
listen human
consistency target
choice fun

28. 2. Listen

29. Social media is a bar...

30. Listen
‣ RSS -> blogsearch, twitter search
‣ Ubervue, SocialMention
‣ Engagor

31. 8
claim quantity
listen human
consistency target
choice fun

32. 3. Consistency

33. Be consistent
‣ Avatar!
‣ Tone of voice
‣ Links

34. 8
claim quantity
listen human
consistency target
choice fun

35. 4. Choice

36. Choose wisely
‣ Networks
‣ Tone of voice
‣ Content

37. 8
claim quantity
listen human
consistency target
choice fun

38. Shhhhtttt...

40. The big secret...

41. 5. Quantity

42. Quantity with value
‣ Insights
‣ Links to valuable content (aggregate & filter)
‣ Show the human
‣ Personal contact

43. Out of sight, out of mind.

44. Find the time...

45. Flood

46. Dominate the front page
‣ Google bowling
‣ Black hat EdgeRank techniques
‣ Better: flood

47. 8
claim quantity
listen human
consistency target
choice fun

48. 6. Human

49. Don’t be a robot
‣ Authenticity
‣ The good and the bad
‣ Answer, react, interact
‣ Stay positive

50. Don’t feed the trolls.

52. 8
claim quantity
listen human
consistency target
choice fun

53. 7. Target

54. Know your target
‣ KPI’s
‣ Network
‣ Linkerati
‣ Offline!

55. 8
claim quantity
listen human
consistency target
choice fun

56. But don’t forget:

57. 8. Fun

58. Have fun
‣ Choose your own battlefields
‣ Do the things you enjoy (or learn to enjoy them)

59. 8
claim quantity
listen human
consistency target
choice fun

61. Take away 1 thing

63. The “Soylent Green” moment.

64. The web is people.
The “Soylent Green” moment.

65. The web is used by people.

66. Real people, not ‘users’.

67. People with children.

68. People with passions.

69. The web = people.
So treat them as people:
don’t be a robot.

70. Conversation

71. Questions?

72. twitter.com/netlash
bart@netlash.com
www.netlash.com