4. 4
Preparingyourbrandformarketentry
• Getting a brand ready for market expansion, the
things you need to know;
• Customers
• Competitors
• Operations:
• Language (consider countries with more than 1 language)
• Currency
• Shipping (ESD vs. physical box product)
• Payment methods (big differences, e.g. US compared to
Brazil)
• Different look & feel of websites (Europe vs. Asia)
15. 15
Approach
• We created a regional Search Interest Map
• We ran targeted campaigns using message variations by tonality, time of
day and geography
18. 18
Takeaways
• Think global, act local!
• Localise and optimise ads & campaigns
to increase conversion-rates
• Search and display provide immediacy
and effectiveness
• People can be similar internationally
19. 19
Leading search and display specialist
driving a step change in performance
Best Use of MobileGrand Prix Award Innovation in PPC Best Use of Mobile