4. Retargeting is efficient & effective
227 brand marketeers were asked to describe Retargeting
@srisharma @netmediaplanet
4
Source: Chango, Digiday Oct2013
5. Retargeting is set for growth in 2014
227 brand marketeers were asked if their
Retargeting budgets would increase in 2014
@srisharma @netmediaplanet
5
Source: Chango, Digiday Oct2013
27. Considerations
•
•
•
•
•
•
•
•
Frequency capping control
Dynamic product ads functionality
Access to major ad exchanges
Pretargeting & Retargeting
Data transparency
Data privacy
Integration with Google merchant centre
Adwords/Analytics Integration
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30. The right frequency
Chart showing CTR and Conversion rate
by frequency
3.00%
1.40%
1.20%
2.50%
CTR
1.00%
Conversion rate
2.00%
0.80%
CTR
1.50%
0.60%
CR
1.00%
0.40%
0.50%
0.20%
0.00%
0.00%
0
2
4
6
8
10
12
14
Frequency
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30
Source: Net Media Planet client data
32. Key takeaways
•
Be smart in how you define & target your
audience
•
•
Be creative with creatives
•
Become effective and efficient using
frequency & recency
Consider the merits of technology
providers against your specific needs
@srisharma @netmediaplanet
32
33. Leading Search and Display specialist
driving a step change in performance
Best Use of Search
Best Use of Mobile
Innovation in PPC
Grand Prix Award