1. 19.02.2011
THE LEAN STARTUP Lot’s of information is
taken from presentations
of Eric Ries, Steve Blank
and others.
I’m Lukas Fischer
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5. UUH
More startups Fail from a
lack of customers than
from a failure of product
development.
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6. LEAN
STARTUP
A SET OF PRACTICES TO HELP
STARTUPS SUCCEED
NOT JUST 2 GUYS IN A GARAGE
@ERICRIES (entrepreneur IMVU, StartupsLessonsLearned.com)
@SGBLANK (Standford, Wrote a book about customer development)
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7. WHAT IS A STARTUP?
a human institution
designed to deliver a
product or service
under extreme uncertainty
experiment
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8. A startup is the
organisation used to
search for a scalable
business model
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9. Search for The execution of the
Business Model Business Model
Large
STARTUP TRANSITION
Company
- Business model found
- Reached Product Market fit
- Repeatable sales model found
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10. LEAN STARTUP assumes customer and
product is unknow
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23. #7 PRODUCT MARKET FIT
PIVOT
GET CLOSER TO PRODUCT MARKET FIT ASAP
A COMPANY HAS PRODUCT MARKET FIT WHEN IT
HAS FOUND A PRODUCT THAT CUSTOMERS
REALLY WANT.
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24. PRODUCT MARKET FIT
MEASURE PMF
ASK YOUR CUSTOMERS
“WOULD YOU BE SAD IF THE PRODUCT
WILL NO LONGER EXIST?”
HOW MANY CHOOSE VERY DISAPPOINTED?
<25% 25-39% >40%
your product ok, you may pivot it’s time for
sucks a little scale up
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31. #13 BE SUCCESSFUL
STOP
CREATING PRODUCTS PEOPLE DON’T WANT!
LISTEN!
SOLVE A PAIN!
DO IT LEAN!
-> Customer Development
-> Agile Product Development
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