Neurosciences Expertise for Bottom-Line Results | Case Study | www.netway.eu

1. ®
Simplifying interfaces. TM
except where otherwise noted, content on this presentation is
licensed under a Creative Commons Attribution 3.0 License 1
vendredi 8 octobre 2010

2. ING Direct Case
Optimization of the online subscription form – Netway april 2010
vendredi 8 octobre 2010

3. ING Direct France : a success story
Created in 2001, ING Direct is the 1rst online bank in France with now
800 000 clients
vendredi 8 octobre 2010

4. ING Direct France : a low cost banking model
With strong values : We are Challengers , We are accessible,
We are relentlessly optimistic, We are passionate executors
vendredi 8 octobre 2010

5. A non efficient online subscription form …
• Step 1 : saisie coordonnées
• Step 2 : confirmation coordonnées
• Step 3 : choix d’investissement
• Step 4 : validation conditions générales
• Step 5 : confirmation finale
We call Netway to optimize the subscription form
vendredi 8 octobre 2010

6. Has led us to contract Netway
Understanding
user
behaviour
Who
is
target
audience
What’s
the
user
mo5va5on
Flow
analysis
Behavioural
recommenda5ons
vendredi 8 octobre 2010

7. The new online subscription form has been launched in april 2010…
Before After
vendredi 8 octobre 2010

8. … with positive results.
+ 60% Conversion rates
vendredi 8 octobre 2010

9. ®
Do you want the same results ?
Contact us
Marc Van Rymenant Alain Dewispelaere
CEO & Founder Sales Director
+352 621 31 22 07 +352 621 31 22 04
marc@netway.eu alain@netway.eu
except where otherwise noted, content on this presentation is
licensed under a Creative Commons Attribution 3.0 License 9
vendredi 8 octobre 2010

10. 0000-XXXX
Creative Commons Attribution 3.0 Licence
®
You are free ...
to copy, distribute, display, and perform the work
... under the following conditions
Attribution.. You must give the original author credit.
€ Non commercial.. You may not use this work for commercial purposes.
No Derivative Works.. You may not alter, transform, or build upon this work.
• For any reuse or distribution, you must make clear to others the licence terms of this work.
• Any of these conditions can be waived if you get permission from the copyright holder.
• Nothing in this license impairs or restricts the author's moral rights.
except where otherwise noted, content on this presentation is
licensed under a Creative Commons Attribution 3.0 License 10
vendredi 8 octobre 2010

11. Having the right elements
is not enough …
®
Simplifying interfaces. TM
except where otherwise noted, content on this presentation is
licensed under a Creative Commons Attribution 3.0 License
vendredi 8 octobre 2010