Neurosciences Expertise for Bottom-Line Results | Case Study | www.netway.eu

1. Travel assistance
boost online sales
Wees gerust
Copyright Touring. Not to be disclosed to third parties without prior written approval.
Protection rapprochée

2. Goals summer 2010
Increase online sales volume
Increase # online travel assistance sales
– Increase conversion rate (2009 campaign did
not perform as expected)
– Boost traffic with performance campaingns
(CPC & CPA)
Increase Average Order Value
Copyright Touring. Not to be disclosed to third parties without prior written approval.
2

3. Visitor Origin
This
is
why
we
contacted
Netway
Copyright Touring. Not to be disclosed to third parties without prior written approval.
3

4. Results
Existing page New Landing page & calculator 2010
Conversion measurement through A/B Testing
Conversion Increase: +290%
Average Order Value: +5%
 Turnover Increase: +307% !
Copyright Touring. Not to be disclosed to third parties without prior written approval.
4

5. ®
Do you want the same results ?
Contact us
Marc Van Rymenant Alain Dewispelaere
CEO & Founder Sales Director
+352 621 31 22 07 +352 621 31 22 04
marc@netway.eu alain@netway.eu
except where otherwise noted, content on this presentation is
licensed under a Creative Commons Attribution 3.0 License 5

6. 0000-XXXX
Creative Commons Attribution 3.0 Licence
®
You are free ...
to copy, distribute, display, and perform the work (only in the project team)
... under the following conditions
Attribution. You must give the original author credit.
€ Non-commercial. You may not use this work for commercial purposes.
No Derivative Works. You may not alter, transform, or build upon this work.
• For any reuse or distribution, you must make clear to others the licence terms of this work.
• Any of these conditions can be waived if you get permission from the copyright holder.
• Nothing in this license impairs or restricts the author's moral rights.
except where otherwise noted, content on this presentation is
licensed under a Creative Commons Attribution 3.0 License 6

7. Having the right elements
is not enough …
®
Simplifying interfaces. TM
except where otherwise noted, content on this presentation is
licensed under a Creative Commons Attribution 3.0 License