Social Media more and more is becoming a data source to help brands understand consumer behaviors and interests. For this year’s Oscars the social chatter revealed some stimulating data-points that we’re interesting, but not necessarily actionable for brands and advertisers. Using a proprietary Topic Discovery Engine, Networked Insights dove into the social conversations to uncover information brands could leverage.
3. Social Winners: Share of Conversation by Category
Networked Insight’s research team clustered conversations through our proprietary technology tool known
as the Topic Discovery Engine, which exposed two themes that have tangible implications for brands and
advertisers. First, by isolating social media data from web properties that had specific demographic profiles,
Networked Insights discovered who the most discussed actors for various product categories were.
Autos Moms Sports Mobile Technology Beer Lovers Over 21
Actor in a Leading Role
30%
25%
20%
15%
10%
5%
0%
Jeff Bridges James Franco Colin Firth Javier Bardem Jesse Eisenberg
“True Grit” “127 Hours” “The King’s “Biutuful” “The Social
Speech” Network”
Actor in a Supporting Role
20%
15%
10%
5%
0%
Jeremy Renner Christian Bale Mark Ruffalo Geoffrey Rush John Hawkes
“The Town” “The Fighter” “The Kids Are “The King’s “Winter’s Bone”
All Right” Speech”
4. Social Winners: Share of Conversation by Category
Autos Moms Sports Mobile Technology Beer Lovers Over 21
Actress in a Leading Role
40%
35%
30%
25%
20%
15%
10%
5%
0%
Annette Bening Jennifer Lawrence Michelle Williams Natalie Portman Nicole Kidman
“The Kids are All Right” “WInter’s Bone” “Blue Valentine” “Black Swan” “Rabbit Hole”
Actress in a Supporting Role
10%
5%
0%
Jacki Weaver Amy Adams Hailee Steinfeld Melissa Leo Helena Bonham Carter
“Animal Kingdom” “The Fighter” “True Grit” “The FIghter” “The King’s Speech”