Discover the themes, brands, and celebrity affinities of network programs.

1. Maximize Advertising Campaigns
with Social TV Audience Insights
Discover the themes, brands, and
celebrity affinities of network programs
© 2012 Networked Insights

2. Fans of “Glee” and Lea Michele are always interested in
discussing health and lifestyles; during the last
month, beachwear has become a popular conversation topic.
© 2012 Networked Insights

3. Fans of “Revenge” are also big Disney fans. Over the last
month, they’ve shared spring break plans to visit Disneyland
and Disney World. They also discuss which airlines they
prefer, and which ones they don’t.
© 2012 Networked Insights

4. In the last month, “Once Upon a Time” viewers have
discussed playing online multiplayer games like the recently
released “Star Wars: The Old Republic.”
© 2012 Networked Insights

5. Over the last month, some fans of “The Voice” began sharing
their wedding plans with one another and discussing which
retailers offer the best wedding registries.
© 2012 Networked Insights

6. One of the top off-topics with viewers of “How I Met Your Mother”
recently has been home ownership and what online shopping deals
are available for new furniture.
© 2012 Networked Insights

7. A good portion of recent “Two and a Half Men” conversations
came from gaming websites based on simple Facebook games
like Zynga’s “Words With Friends.”
© 2012 Networked Insights

8. A significant number of recent “Community”-related conversations
have come from dedicated TV fan sites. Along with discussing various
shows, fans talk about the best places to purchase episodes on DVD.
© 2012 Networked Insights

9. Want to learn more?
Networked Insights can help you:
• Determine which brands are best suited for certain
TV shows
• Discover new audience segmentsto target within
certain TV shows
• Leverage real-timedata on a TV show to unlock new
advertiser opportunities
• Use social data to demonstrate valueof integrated
marketing campaigns across TV and digital
© 2012 Networked Insights

10. Ready to get started?
Visit:
NetworkedInsights.com
Call Us:
646.545.3900
Email:
Hello@NetworkedInsights.com
© 2012 Networked Insights