Facebook activism

1. SPECTACLES
OF INTERNET
DEMOCRACY
NETWORKS OF DESIRE WEEK TWELVE
“A DigiActive Introduction to Facebook Activism”
Presentation by Adam Peryer

2. 1. W hat are som e
core
characteristics
of today’s social
m edia?
WEEK TWELVE QUESTIONS
TO KEEP IN MIND
2. H ow can
networked
publics succeed?

3. 3. B etween
adaptation,
negotiation,
and
all-out
opposition
-- what are
useful critical
approaches to
m eaningful
WEEK TWELVE QUESTIONS
TO KEEP IN MIND

4. ACTIVISM: a doctrine or practice that
emphasizes direct vigorous action
especially in support of or opposition to
one side of a controversial issue.
- Merriam-Webster Online Dictionary
What is Activism?

6. What is Digital Activism?
QuickTime™ and a
decompressor
are needed to see this picture.

7. Activism
Taking advantage of newer technology.

8. Easy to share photos, videos, etc.
PR O
S:
A good chance to engage
potential participants.
It’s free.
Millions of users
in one place.
Events feature allows to
organize protests.

9. Questionable
dedication.
May be
disorganized.
Not designed for activism.
Difficult to contact large
numbers of people at a time.
Not
everyone
has an
account.
C O N
S:

11. Spread your cause across
various websites/platforms.

12. Merge with existing online groups.

13. Work together, get noticed.
Enlist the help of activists and organizations that
exist outside of the Internet. Contact the media.

14. Don’t be annoying.
Refrain from sending
messages to members of the
group too often (more than
once every two months)
unless there is an urgent
update that must be made.

15. Engage others.
Interaction and support motivates people and could
ultimately increase their level devotion to the cause.

16. Getting involved.
Encourage others to participate both on- and offline.

17. 1. W hat are som e
core
characteristics
of today’s social
m edia?
WEEK TWELVE QUESTIONS REVISITED
2. H ow can
networked
publics succeed?

18. 3. B etween
adaptation,
negotiation,
and
all-out
opposition
-- what are
useful critical
approaches to
m eaningful
WEEK TWELVE QUESTIONS REVISITED

19. QuickTime™ and a
TIFF (Uncompressed) decompressor
are needed to see this picture.
“Working together is not just more enjoyable, it is necessary. Only
by mobilizing our collective power and talents can we achieve our
goals of social and political change.”
--Dan Schultz
Page 4

20. WORKS CITED
- A D igiActive I ntroduction to F acebook
Activism
by Dan Schultz, Lead Researcher, DigiActive
- T he N ew C hange-M akers: An
I ntroduction to D igital Activism , Berkman
Center Productions http://www.youtube.com/watch?<
v=TqJEQTX7xkU&feature=player embedded_ >
- F acebook.com group/like pages
- M erriam -W ebster O nline D ictionary