14. Anyone with an opinionand an internet connection can influence someone else about your brand and the things you care about.
15. She Influences Opinion About Your Brand Do you know her reach? Do you know how to reach her? Are you sure she’s worth your attention? http://picasaweb.google.com/lh/photo/ymWsJfDtfBl08zzMMxAkkg
16. ThreeSteps Listen Plan Engage http://picasaweb.google.com/lh/photo/ymWsJfDtfBl08zzMMxAkkg
18. Use automated monitoring systems Search for influencers Relevant industry and sector blogs, social networks, Twitter incl lists Mainstream media references Ranking systems: Klout, PeerIndex Visit sites: read content, understand what they’re about, see who they’re connected to, get a sense of their community There is no substitute or shortcut for this essential step.
19. There Are a Lot of Tools… Monitoring Tactical Strategic Listening
Chinese Internet users are primarily interested in micro-blogging when it comes to social media. Sina Micro blog (China’s alternative to Twitter) accounted for 1 in every 158 Internet visits in China for April 2011. This makes China one of the most voracious micro-blogging nations worldwide, with a greater market share of visits going to micro-blogging sites in China than in the UK, US, France, Canada, Australia or India.http://weblogs.hitwise.com/robin-goad/2011/05/experian_hitwise_china_launch.html
