A brief presentation about New Media Beauty services to skincare brands entering the China market.

1. Services for
Skincare Brands
“In skincare and cosmetics, e-
commerce sales in China have
surpassed sales in the US, UK and
February 2012 Japan to reach more than 10% of
newmediabeauty.co total retail sales, and that growth will
m continue to be in the double digits
over the next five years.”
Boston Consulting Group (Nov 11)

2. What are we doing?
•We are building a light media and
commerce platform to bring the latest
and greatest skincare products to 49+
million urban ladies 26-35 years of
age.
•We plan to revolutionise the way that
affluent and socially connected
Chinese consumers find, try and

3. Why are we doing it?
“In top tier cities,
•China is a vast, fragmented more cosmopolitan
(and often more
market well-traveled)
consumers are
(think EU - only 3x the size) seeking out brands
that have not yet
•Offline retail product selection entered China.
is not sufficient for fast In low-tier cities,
e-shoppers are
growing Tier 2 cities more often
searching for
•Chinese consumers seek advice brands with limited
coverage that are
before they purchase skincare not yet available in
any physical stores
products in their city.”
Boston Consulting Group (Nov 11)

4. Our Customers
•We provide China-based services to
companies in the skincare industry to
support:
•International Skincare Brands
•Skincare Distributors in China
•Retailers of International Skincare
Brands

5. Your Target Consumer
•Lily
•is a 28 years old white-collar
Chinese lady living in a fast-growing
Tier 2 city
•Wants to be successful, beautiful &
worldly
•Loves to try foreign skincare brands
•Seeks & contributes advice before

6. Lily wants to TRY
“25 to 35
percent of
•Find new skincare brands consumers
polled said
•the latest and greatest skincare that they
shop online
products for items in
[the skin care
•genuine imported skincare and
cosmetics]
products category
that they
•Affordable trial sizes cannot find
in brick and
mortar
•impulse purchases - shops.”
convenience - variety
Boston Consulting Group
(Nov 11)

7. Lily wants to SHARE
•Share personal skincare “Chinese
consumers are
experiences with others quite possibly
the most social
•Share skincare tips and in the world
during the
techniques shopping
process.
•Browse others’ comments and Certainly they
are the most
reviews prolific
reviewers and
•Seek and share favourite readers of
online reviews. ”
brands Boston Consulting Group (Nov
11)

8. Our Platforms
• (xiaoyangdian)
•Skincare & cosmetics samples for
sale
•Introducing consumers to new,
quality brands
• 丽试评 (meili shiping)
•Offering free skincare product trials

9. How you can benefit?
•Conduct brand sampling campaigns
•Tell your brand story
•Mine our consumer insight

10. Run Sampling Campaigns
•Offer consumers a range of skincare
samples for sale
•Conduct free sampling campaigns
•Receive reports with customer
feedback and reviews of your samples
•Follow up campaigns with targeted
marketing to sample buyers

11. Tell your Brand Story
•Tell your brand story in Chinese
•Get your message directly in front of
consumers – who want new skincare
products
•Penetrate the crowded media
marketplace
•Build awareness with contests and
promotions
•Engage consumers directly with

12. Mine Consumer Insight
•Review impartial reviews of skincare
products - provided by real people
•Follow the buzz about your products
-- and your competitors’ products
•See what products or issues are
currently trending
•Order customized analytics

13. What Next?
•Supply NMB now with skincare
product samples we can offer at
launch of Xiaoyangdian
•Supply us with basic profile data
about your brand story
•Complete our Brand Needs Survey

14. Talk to Us
Reach Lily!
We want to hear from you - and to
help you quickly embark on your
China entry journey
Contact us for more details:
helpme@newmediabeauty.com
www.newmediabeauty.com