Car-Free living is the lifestyle choice for city-dwellers worldwide. But what happens when you want get out of the city? For generations city dwellers have been spent their summers along the Maine Coast, but without a car most people just give up and say- "You can't get theyah from Heyah..." CarFree Maine is making sure that this saying has no more use than a plastic lobster! This Elevator Pitch outlines our proposal for a CarFree-Travel planning application in Maine.

1. Car Free Maine
Making the Connections
Social Networks Transit Networks 4
1C
Wpu
5
Elevator Pitch

2. CarFree Maine
2
Suite of Location-Based Networking Tools designed to
enhance non-automotive transportation connections
throughout the State of Maine.
Local outreach effort builds on local partnerships and
forges strong connections between transportation
providers, government agencies, local tourism bureaus,
chambers of commerce, NGOs and local businesses
Marketing effort focuses on young adults in NY and
Boston Metros between the age’s of 18-30 and 30-40 years
old

3. Emerging generations are moving into
downtowns, driving less, walking
more, living in smaller homes[...], preferring local
businesses, [...] prioritizing health, going green and
valuing community and social networking like
never before.-Neil Takemoto www.cooltownstudios.com
Farmers Market Cafe'

4. “Young people aren't simply
swapping cars for buses or bikes;
they are choosing to own and use
other technology instead, such as
smartphones and tablet
computers.” -www.shareable.com
“Carmakers' next problem:
"Previous generations found freedom and
Generation Y
flexibility through the car. But Generation People in their teens and twenties are more
Ys find their freedom and flexibility by interested in gadgets than cars”
staying connected to their friends, family
and workplaces through the various http://www.msnbc.msn.com/id/39970363/ns/business-autos/
information devices - like their laptops, or
iphones.
"They can stay connected on a bus or a
“
train. They can bring the office with them.
They can bring their study with them.
They can bring their friends with them.
They can't if they're driving." ”
-- Peter Newman, Curtin University, Perth, Australia,
quoted in the West Australian, www.humantransit.org
Article: http://adage.com/digital/article?article_id=144155

5. • In the City of Boston (not Boston Metro Region Commuters
including Cambridge, Newton
etc...) almost 92,000 people do
not own a vehicle. 41 %
• Almost 300,000 people 50%
commute to work via Public
Transportation Regionwide 10%
• More than half of all Transit
Users are in the 24-44yr/old Car, truck, or van -- drove alone
Car, truck, or van -- carpooled
Age Group Public transportation (excluding taxicab)
• 1/3 of users Commute via Public Transportation
(100,000) use 5%5%5%
14%
Mobile Transit 14%
Apps*
58%
Statistics from, 2005-2009 American Community Survey 5-Year Estimates
16 to 19 years 20 to 24 years
25 to 44 years 45 to 54 years
*Joshua Robin, Director of Innovation and Special Projects at the MBTA, http://transportationnation.org/ 55 to 59 years 60 years and over
2011/05/13/boston-upwards-of-13-of-ridersM-use-transit-app-tools/)

6. What if you want to get
out of the city every
once in awhile? Where
can you go without a
car?

7. You can take the train to Maine!
Nearly 500,000 people a
year ride the Amtrak
Downeaster between
Boston and Portland
Maine with an extension
to Freeport and
Brunswick scheduled for
operation in Fall of 2012. 7

8. Welcome to Maine 20 Miles
Downtown, Shops, Beaches, Hotels Attractions, Mountains?
“You can’t get there from here”
? ?!!!
We’ve arrived in Maine...
8
Now what?
Getting from the train station to hotels, beaches, trails, restaurants etc...
can be confusing for the uninitiated. Without convenient connections
many potential riders see no other option than to rent or drive their own
vehicle instead. Which means spending a third of their budget on gas,
and a third of their time sitting in traffic.

9. Out of the 12 stops between Boston
and Brunswick only Freeport lacks a
fixed-route local transit system.
Other connections include Intercity
busses, an extensive island ferry
system and the Maine Eastern
Railroad to Rockland. However, 9
keeping track of these connections
can seem impossible.

10. Solution CarFree Maine
After researching and planning the trip on
the CarFree Maine web page, the user
finds the local transit connection via the
GPS-enabled Mobile app 10

11. 11
■ Simple interface allows personalized travel
choices involving multiple transportation
networks, modes, schedules and wayfinding
systems. Brunswick
■ Utilizes collaborative mapping/Geo-
networking technology
■ Promotes Sustainable Transportation by Ride Stay Book
connecting riders to underutilized portions of
transit networks
■ Interface will be optimized for user-generated
Eat Bike Walk
content on both web and mobile platforms
■ Allows users to post reviews via Find Map Position
OpenStreetMap portal, video logs and social
networking profiles (Integration w/Facebook,
TripAdvisor, Yelp, Gowalla, Foursquare, Twitter,
Wikitude...)

12. Brunswick Brunswick
Transportation
Ride Stay Reserve
Rail Bus Tickets
Eat Bike Walk
CarShare Bike Trails
See Learn Map
Closest Schedules Maps
12

13. Browser Window
http://www.carfreemaine.org/ Search x
CarFreeMaine
Routes Local Map Connect Book Media Blog
Mobile App
Express see all
Local see all
Map your route, make
suggestions, share
waypoints, photos and
videos, get group
CarFree Maine discounts and more!
Transportation Resources Along the Maine Destinations, Events, Activities
Coast
Connect With
13

14. Browser Window
CarFreeMaine-Transportation
rail bus ferry carshare cycling
Transit Options
Brunswick
+2
Freeport
Portland
+2
Old Orchard Beach
+2
Saco/Biddeford
Wells
Dover 14

15. Further
Information
15
Presentations- Presentations can be found at
Extended Pitch Deck-
www.carfreemaine.org, or
Extended pitch presentation including concept and
development plan http://www.slideshare.net/newmediatransit
The CarFree Corridor- email-ajawitz@newmediatransit.com
Detailed presentation outlining existing and Twitter-@carfreemaine
potential locations where CarFree travel is
possible in Maine
Why CarFree?-
Market research outlining the social/economic
impact of automobile dependency on rural
areas and why Generation Y is overwhelmingly
rejecting the Car.
Why Maine?-
Outlines specific strategies for the implementation
of regionally-appropriate transit technologies.
Argues that public transportation can be a viable
option in rural areas