Vadim Lavrusik delivers news:rewired keynote
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Facebook has over 1 billion monthly active users who share over 4 billion pieces of content daily. The News Feed algorithm ranks content using factors like frequency of engagement, interactions, content type, and freshness. Facebook is focusing on reducing clutter and showcasing more visual stories, discovery through friends on news sites, and real-time content sections. The document provides tips for journalists and media pages to grow followers by enabling follow functionality, using targeting controls, incentivizing engagement, and integrating crowdsourced content.
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Vadim Lavrusik delivers news:rewired keynote
- 1. News on Facebook Vadim Lavrusik Follow: facebook.com/Vadim Instagram: @Lavrusik
- 2. 1B+ monthly active users 680M + Mobile active
- 3. Average UK User +71 % return daily 130 Friends
- 4. Discovering content in News Feed • 4 billion pieces of content shared daily • Average user eligible to see 2,200 posts
- 5. News Feed: A Personalized Newspaper Connections: Pages & Profiles Content Feed Ranking News Feed User ① Frequency of engagement with Page ② Engagement with specific post ③ Interaction with types of content ④ Negative feedback to content ⑤ Freshness of post Top stories from your connections
- 6. …and New News Feed Getting rid of the clutter to showcase content
- 9. Stories with sharing context
- 10. Discovery through friends on news sites
- 11. Follow Connect with anyone on Facebook
- 12. Enable Follow on your current Timeline Follow To Allow Followers: Facebook.com/about/follow
- 13. Select target audience Sharing Personal vs. Public
- 15. Follow Button or Page Like Button for Websites Growing Your Followers
- 16. Example: ESPN’s First Take Growing Your Followers On-air talent mentions
- 17. Links, Status Updates, Photos Where to start? Storytelling
- 19. Sync with Mobile for Easier Sharing Photos
- 20. Facebook Q&A with Followers Conversations
- 21. Conversational tone, timely, focuses on imagery: Shortly after it was announced that President Obama won, the Huffington Post published a conversational “congrats” photo that got 260K likes & reshared 13K times. Page Best Practices Checklist
- 22. Use targeting controls to reach the right audience 2 3 1
- 23. Thumbnail Image & Link Teaser Which is more compelling? Use larger thumbnail for link stories. Links w/ thumbnails & teasers received 20% more clicks than links without. Recommended OG Image: 600 x 600px
- 24. Incentivize Engagement SportsCenter uses its Facebook Page to prompt conversations around news stories and features its fans’ comments on-air. This incentivizes more engagement from fans.
- 26. Graph Search: Photos & Places Reporting
- 29. Create a Custom Feed for your Beat Reporting
- 30. Create Custom Lists for Sources Reporting Facebook.com/addlist
- 32. Integrating into the show experience Crowdsourcing
Editor's Notes
- 33 million in the UK1 in 5 Minutes Online Are Spent on Facebook
- Average user spends 25 minutes a day on Facebook.
- Top stories.
- Every reporter should have a Page.
- As part of SkipBayless launching his Facebook Timeline, ESPN’s First Take featured it in a big way by integrating it into the show experience. During a segment referencing the NBA Finals, the host referenced Skip’s predictions and pointed to his new Timeline. Viewers were encouraged to go to his Timeline to find out what his predictions were, which he posted there in advance. This offered viewers additional incentive to subscribe to Skip Bayless on Facebook.The on-air example not only referenced his Timeline, but also highlighted its key features, referencing that viewers can go back in time to see key moments in Skip’s career and old photos.The on-air mention also featured a direct link for his Timeline, as well as a quick description of why to subscribe to Skip on Facebook: “Follow skip daily throughout the NBA Finals”.
- Every reporter should have a Page.
- Go to Photo of your smartphone to sync photos.
- https://www.intern.facebook.com/photo.php?fbid=10151286726604641&set=a.185381234640.117712.18793419640&type=1&relevant_count=1
- Shortly after it was announced that President Obama won, the Huffington Post published a conversational “congrats” photo that got 260K likes & reshared 13K times.
- Photo captionThumbnailAsk a question
- Photo captionThumbnailAsk a question
- Every reporter should have a Page.
- Every reporter should have a Page.