Surfing the Content Marketing Tsunami

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Newt Barrett

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2008 Reality: Buyers Go 1 st to Web Who would consider huge B2B print campaign?

Content Marketing: It’s the Mindset, Not the Money! Content marketing is the art of understanding exactly what your customers need to know, and delivering it to them in a relevant and compelling way. By delivering content that is vital to your target market you will begin to take on a trusted and valuable role in their lives. That’s the essential first step of turning prospects into customers.

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Media Transformation Who publishes this magazine?

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4 Very Different Content Marketing Success Stories ,[object Object],[object Object],[object Object],[object Object]

Ann Porter: Solopreneur ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

David Lawrence Center: Becoming Really Accessible ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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New Version Launch Targets Press and Analysts with Unique Content

Putting Content Marketing to Work for the Gulf Coast PRSA Team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Learn More About Content Marketing www.ContentMarketingToday.com

Learn More About Content Marketing The weekly ContentMarketingToday eNewsletter

Learn More About Content Marketing Today: Free Book This Spring: the Hardcover Edition

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Predictions for our Local Content Marketers: ,[object Object],[object Object],[object Object]

Ride the Awesome Content Marketing Tsunami Safely to Shore

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Surfing the Content Marketing Tsunami

1. Welcome!

2. Let’s Go Surfin’ Now

4. Fast Forward to 1998 Dawn Foods Website

5. 2008 Reality: Buyers Go 1 st to Web Who would consider huge B2B print campaign?

6. Content Marketing: It’s the Mindset, Not the Money! Content marketing is the art of understanding exactly what your customers need to know, and delivering it to them in a relevant and compelling way. By delivering content that is vital to your target market you will begin to take on a trusted and valuable role in their lives. That’s the essential first step of turning prospects into customers.

10. Media Transformation Who publishes this magazine?

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15. Ann’s Website

16. KitchAnn Style Blog

17. Ann’s NDN Blog

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19. Old David Lawrence Website

20. Old David Lawrence Interior Page

21. New David Lawrence Website