There are three main ways for clients to find a website: direct navigation, referrals from other sites, and search engines. Measuring traffic sources using analytics helps optimize marketing. Search engine optimization (SEO) involves modifying web pages to rank higher organically in search results. SEO is important for increased visibility, more visitors, and greater brand exposure leading to more sales. Key SEO components include on-page elements, off-page links, and paid search ads. Prioritizing traffic sources like SEO, referrals, and paid search helps grow a business.

1. Marketing Your Web Site

2. Only three fundamental ways to draw clients:
1.DIRECT - Client types your URL into a browser
2.REFERRING SITES – Client selects a link from another
site
3.SEARCHENGINE – Client finds your site in a search
Measure: www.google.com/analytics/features.html
Drawing Clients to Your Site

3. Direct
Client types your URL into browser ….
generally after seeing it in off-line media: such
as business cards, brochures, presentations,
and ads in magazines, newspapers, etc.

4. Referring Site
Client selects a link in another site but not as a result of a
search.
Exam ple s o f so urce s :

5. Search Engine
The client finds you by searching on a term for which you place well
in the search engine (one of your “keywords”), or on a term that
brings up your paid ad:
Where the search engine results page rates you highly, this is called
an “ organic search ” result. Modifying your web pages to improve
your organic search result is commonly called “search engine
optimization,” or SEO.
Ads are generally pay-per-click (PPC), that is, you pay the ad carrier
each time a visitor to that page “clicks through” to your site

6. SEO (Search Engine Optimization) is the new technology in IT sector to improve
your online business.
SEO is the technique for increasing the visibility and visitors to the website which
maximizes the brand exposure by attaining high rank in search engine result
What is SEO (Search Engine Optimization)?
Why SEO?
Achieve the top 10 positions in Google or other
search engine results
Increased visibility on search engines
More visitors to the website
Maximize brand exposure
More sales and increased revenue

7. Components of SEO

8. Examples of PPC and Organic Search

9. Methods Comparison

10. Generating Web Traffic
Every communication vehicle should drive people to your web site

11. Sources of Web Site Traffic

12. Prioritize Your Options

13. Search Engine Market Share
United StatesUnited States:
Google 84.58%
Yahoo 8.13%
Bing 5.38%
Ask.com 0.79%
Other 1.12% May2011

14. SEO and Business Development

15. Be A Brand You Can Be Proud OF