https://ny-ave.com | Just when you think you have mastered small business social media marketing, another new innovation comes along and bam--you're back to square one. The truth is many small businesses are only covering the basics when it comes to their Facebook presence. While it's nice to have a profile and a collection of fans, you could be doing much more with Facebook. Here are four opportunities your business might be missing on Facebook...

1. 4 Opportunities Your Business
Is Missing On Facebook
by New York Ave.

2. Ahhh Facebook…
the ever changing behemoth of
a social network.
Just when you think you have mastered social media for
your small business, another new innovation comes along
and BAM, you’re back to square one.

3. Have no fear, we put together four
areas you can easily cover to
make sure no opportunity is lost.
The truth is many small businesses are only covering the
basics when it comes to Facebook. While it’s nice to have
a page and a collection of fans, you could be doing more.

4. 1
Respond to Your Customers

5. 1
Respond to Your Customers
Your Facebook page is not merely a place to post
promotions or make announcements. It should also be a
place to nurture conversations with your customers.

6. 1
Respond to Your Customers
23% of users check their Facebook at least five times a
day, you can’t afford to be unresponsive. Facebook users
are expecting quick, if not immediate feedback.

7. 1
Respond to Your Customers
Handling your customers needs and concerns as they
arise will help keep your Facebook fans satisfied and
coming back to your for more.

8. 2
Be Shareable and Buzzworthy

9. 2
Be Shareable and Buzzworthy
One of the worst and most common mistakes small and
growing businesses make when implementing a social
media strategy is passivity.

10. 2
Be Shareable and Buzzworthy
Your social media strategy should create an interactive
experience for consumers. It should be engaging,
enjoyable, and interesting. In other words, be shareable!

11. 2
Be Shareable and Buzzworthy
Content that is shareable will help to spread your brand
and create more leads. The more buzz you create around
your Facebook page, the more successful it will be.

12. 3
Complete Your Profile

13. 3
Complete Your Profile
Many small businesses simply fail to complete their
Facebook page profiles. Customers need to be able to
learn about your business easily!

14. 3
Complete Your Profile
Any contact information that is on your website should
also be available on your Facebook page. You should also
outline your services and specialties there too.

15. 3
Complete Your Profile
A complete profile should include the proper company
categories, relevant contact info, logo, vital info such as
hours of operation, and links to other social media pages.

16. 4
Create Custom Tabs

17. 4
Create Custom Tabs
A little customization can go a long way when it comes to
your Facebook page. Tabs are one great way for small
businesses to customize their Facebook pages.

18. 4
Create Custom Tabs
There are plenty of free apps that can be used to create
custom tabs and lots of fantastic third-party tools such as
ShortStack that help manage contests and promotions.

19. 4
Create Custom Tabs
Use custom tabs to feature special deals for fans,
showcase Instagram photos, share success stories, or
offer sign-up forms for special promotions.

20. 74% of consumers rely on social
networks to help them make
purchasing decisions.
This means that every move you make in your social
media marketing can make a huge difference. Yes, it
takes time to master but it is well-worth the results!

21. If you go to the trouble of
creating a Facebook page, go
the extra mile to make it work.
An empty and non-responsive Facebook page is like an
empty storefront…it’s uninviting and will likely drive
customers from your brand and product offerings.

22. Know you need a social media
strategy but just too busy to
manage it?
Take a second and check out our social media
management services, we’d be happy to help! Visit our
website at NY-AVE.com and get in touch with our team.