There are 120 million Indians online as of 2012. Most Indians online are male, aged 25-34, and living in cities. The top social media sites in India are Facebook, Twitter, LinkedIn, Google+, YouTube and Pinterest. Mobile browsing accounts for 56% of internet usage in India compared to 44% for desktop. The government plans to distribute millions of free smartphones and tablets to increase internet access, especially in rural areas. While e-books are still emerging, Amazon launched the Kindle store in India and Flipkart started selling e-books that year. Physical music sales were declining with more digital options.
9. Top
7
Social
Media
Sites
in
India
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10. Most email users from India use Google or Yahoo.
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11. Most Indians use Google's Chrome, followed by Firefox and IE
Mobile
browsing
has
56
%
share
compared
to
44
%
of
Desktop
Internet
users
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12. Opera is a favorite mobile web browser. Followed by UC
Browser & Nokia.
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13. Physical music is dead. Wait. Dying.
Apple launched iTunes Music store
Flipkart launched Digital Music Store Flyte
Hungama raised money from Intel Capital
Dhingana raised $7 million from Lightspeed & others
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14. E-‐books
are
at
an
early
stage
• August
o
Amazon
launched
Kindle
store
in
India
and
partnered
with
a
distributor
to
sell
Kindle.
It
also
opened
up
Kindle
direct
publishing
for
India.
• September
o Micromax
launched
Funbook
Infinity
with
digital
content
from
McGrawHill,
Everonn,
Pearson
and
VriS.
Other
brands
launched
similar
tablets.
o Leading
offline
retailer,
Landmark
launched
e-‐books
on
its
online
store
with
about
50
categories.
• October
o
Amar
Chitra
Katha
said
its
going
digital.
It
launched
its
iPhone
app
and
is
planning
to
launch
a
device
agnosSc
plaWorm.
• November
o
Flipkart
started
selling
E-‐books
through
Flyte,
its
digital
store.
o UK
Publisher
Pearson
launched
bundled
educaSon
in
tablets
in
India
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15. Will
Indians
buy
eBooks?
NBW
Poll
shows
• 45%
prefer
physical
copies
ONLY.
• 20%
prefer
to
buy
ebook
ediSon
ONLY.
• 35%
will
switch
from
physical
to
ebook
ediSons,
if
you
get
some
major
discounts.
There
are
25
mn
e-‐book
readers
in
India.
Over
half
of
them
are
male.
Nearly
34
%
of
them
are
aged
between
25-‐
34.
They
mostly
live
in
ciSes-‐
Bowker
Research.
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16. An
Internet
explosion
is
in
the
making
• Government
to
distribute
millions
of
free
Internet
enabled
smartphones
to
the
poor
at
a
cost
of
Rs
7,000
cr
(~$1.28
billion)
• Hundreds
of
thousands
of
low
cost
tablets
to
be
distributed
to
schools
and
colleges
at
a
subsidised
price.
• Indian
government’s
ambiSous
plan
to
provide
low
cost
tablet
hit
2
million
pre-‐orders
in
January.
• Government
to
connect
2.5
lakh
gram
panchayats
with
broadband
within
16
months.
• India
emerged
as
the
2nd
largest
base
of
mobile
only
Internet
generaSon
aher
South
Africa
across
the
globe.
• Top
official
Sam
Pitroda
hosts
press
conference
on
Twiker
for
the
first
Sme.
• Startup
Village
in
Kerala
gets
1
GBPS
Internet
connecSon
to
become
the
first
to
have
Internet
this
fast.
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