Mobile internet usage is growing rapidly in India as smartphone adoption increases. The desktop PC market is declining while the smartphone market is exploding. India is transitioning to a "mobile-only" generation, with over 40% of Indians only accessing the internet via mobile. Mobile internet has surpassed desktop internet usage in India, with over 94% of Indian smartphone users accessing the internet on their phones. However, it is still early days for widespread 3G adoption in India, which is needed to fully utilize mobile internet capabilities.

1. Mobile Internet in India
All you need to know about.
- NextBigWhat.com

2. • Desktop PC market is declining.
• Smartphone market is exploding.
• Rise of “Mobile only’ segment.
• Women are more addicted to mobile web
now.

3. Desktop PC Market
PC Market in India
(Q3 2012 Report). 2011 4.6
India missed the PC 2012 2.9
revolution.
0 1.25 2.5 3.75 5
in mn
Smartphones are the new access device.
Rather the ‘only’ access device.

4. (Smart) Phone Penetration
• 900 million mobile subscribers in India.
• These connections are held by 300 million users (source)
• 90% are prepaid.
• ONLY 27 million smartphones users in Urban India, as of Q1 2012 [source]
• 2.7 million smartphones sold in Q1, 2012.
• 5.5 million smartphones sold between Jan-June 2012.
Still Early Days..

6. “Still Early Days?”
Think Again!
‣ India is the largest market for Opera Mobile Store
[link]
‣ 40% of mobile internet users in India ditch
newspapers for consuming content on smartphones
[source]
‣40% of Google India’s search originates from mobile
phones [source]
‣30% of new Facebook users in India register via
mobile phone ! [source]
‣Indian Smartphone users are more active than the
American counterparts. [research]

7. Mobile Internet has surpassed Desktop Internet

8. Mobile Internet: Beyond (Smart)Phones
S40 rules. Android rising. iOS making its presence felt.

9. Say Hello.
Mobile-only Generation
source

10. • 41% Indians : ‘mobile only’.
• 40-50 % of Indian Internet users will
access the web only on mobile phones
by 2015 [Report]
• 40% of Google India’s search originates from
mobile phones [source]

11. Mobile Internet in India:
Key Stats to know.

12. - About 76% of smartphone users in India
access social networking sites on their
devices compared to 54 per cent in the US.
- Usage: 77% of smartphone owners listen to
music, while 33 per cent use it for playing
games and 32 per cent read newspapers or
magazine.
- Over 94% of Indian smartphone users access
the internet on their mobile:
- Access point: Home is the favourite access
point for the mobile internet.
-68% of users have made an online purchase
using their smartphone. [report]

13. Rise of Tier 2. Plus, a gender divide
55% of daily mobile Internet users
hail from outside the top 8
metros [report]
36% of smartphone owners in
India are in 18-29 age group.
Only 17% are in the 30 to 49 age
group.

14. NextBigWhat for
Mobile Internet in
India?

15. Winds of Change.
‣ Apple is revisiting India.
‣ Has got distribution partners onboard.
‣ Launched iTunes in India.
‣ 3G hasn’t yet taken off in India.
‣ Only 4% of India’s over 900 mn mobile subscriptions are on 3G.
‣ 2013 will see action around 3G and 4G.
India could become one of the world’s top five countries for smart-phones
by 2016, representing almost 10 % of the entire world’s supply. In 2011, it
represented 2.2 of it.
NextBigWhat.com