A primer on Social Media. The movement. The character. The ground rules. The tools. The Do's. The opportunities. The end. The beginnings. Etc.

6. 6. Economics of Conversations Buy _. Look at my purse, car, city. Visit _. Stay away. Don’t talk to _. Don’t trust _. Did you hear _? I recommend _. _ gave me a bad deal. I work for _; they’re wonderful/ dreadful. I see you’re reading/watching _ from your list; I’m getting one too. I’ll also attend _ event, b/c 19 friends signed up. _ look popular. See my media. I liked your profile; I want to hire you. Get more info here. Let’s start _. Stop _. FILL IN THE BLANKS. DO THE MATHS. Each conversation X multiplier affect [= social authority*] Each conversation X 100s of times => Take it seriously. Driving Force: Connectivity. Riding on: The Web 2.0 (= Internet with real-time interactivity / sharing ability)‏ People are talking. Talking about people. Talking about Ideas. What? How? Who? When? Where? Why?

10. 10. Letting Fear Go Q: 10,000,000s of messages. 1,000,000s of people. 1000s of channels. 10s of social networks. How can I (1) live in this Mad Multiverse of Media!? A: Be like the Surfer who rides The Ocean Waves. You Can’t Change Flow. So Go With It. Learn. Adapt. Enjoy. Master The Change.

15. Copy-left Notice Proposed & Researched by Ramla Akhtar Social Designer, Futurist, Speaker, Writer Owner of: NEXT> by Ramla A futurist consultancy with focus on society, enterprise & media Ramla Akhtar can be found on: LinkedIn TrendHunter.com Email: [email_address] This presentation was first prepared to supplement Ramla's article in AURORA – a Pakistani publication on ideas and marketing approaches. You may share this; just keep this slide and any hyperlink within the presentation intact. If partial slides are to be shared, please make clear author attribution to RAMLA AKHTAR and NEXT> (hyperlinked in digital formats; URL - http://nextbyramla.com - in print).