2. The NEXT Conference
2006 ! SinnerSchrader celebrates its tenth anniversary with the first NEXT
conference.
2010! The NEXT conference is one of the leading Internet conferences in
Germany.
2011 ! The NEXT conference is the visionary mastermind for the digital industry.
2
3. The Perspective
NEXT positions the interactive consumer in the focus point of consideration.
Because his behaviour determines who wins, what lasts and what will be sold.
NEXT is the place where people discuss and experience how the consumer on the
Internet will be evolving.
Business developers, marketing experts and agency managers need this
knowledge for their daily-business.
This is why the NEXT conference is essential for you.
3
4. The Programme Developers
Monique van Dusseldorp is our international Programme Director for NEXT11. She
is known as curator for seminars and conferences in the design, technology and
innovation area. In the past ten years she initiated and organized well known,
international events with top class speakers. She was Programme Director PICNIC
and at the moment in charge of the TEDxAmsterdam programme as well.
Martin Recke is Head of Conference Management and in charge of the national
programme management.
Matthias Schrader is Chairman of the NEXT Conference.
4
5. The Curators
Together with well-known representatives of the international Internet industry our
programme developers will appoint six digital industry experts to be curators of our
theme tracks.
Commerce_ Marcel Brindöpke
Media_ Anitra Eggler
Mobile_ Jörg Jelden
Social_ Peter Bihr (Third Wave)
Branding_ Matthias Schmidt (Scholz & Friends)
Technology_ Holger Blank (CEO SinnerSchrader)
5
6. The Programme
On two conference days our participants will be able to learn everything about the
interactive consumer and his next steps on the web.
The participants can pick their individual schedule out of 50 hours of programme
and over a 100 speakers.
Four parallel tracks will be taking place each day, and will be extended with
workshops and special presentations formats.
6
7. The Motto of NEXT11
Data Love is the motto of NEXT11.
Data is the resource for the digital value creation and fuel for the economy. Today,
data is what electricity has been for the industrial age. Business developers,
marketing experts and agency managers are faced with the challenge to create
new applications out of the ever-growing data stream with added value for the
consumer. In our data-driven economy, the consumer is in the focus point of
consideration. Because his behaviour determines who wins, what lasts and what
will be sold. Data is the crucial driver to develop relevant products and services for
the consumer.
7
8. Outline of the Themes
Data Love International Keynote Track
Programme Manager International: Monique van Dusseldorp
1
Programme Manager National: Martin Recke
May 17, 2011 May 18, 2011
Commerce Media Mobile Social Branding Technology
Marcel Brindöpke 2 Anitra Eggler 3 Jörg Jelden 4
2 Peter Bihr
Third Wave 2 Matthias Schmidt
Scholz & Friends 3 Holger Blank
SinnerSchrader 4
Workshops, Sponsored Presentations, Meet the Speaker, Side Events
8
9. The NEXT11 Party
Data mass has to be celebrated!
It kicked off as party to celebrate the tenth anniversary of SinnerSchrader: Today
the NEXT conference is the networking platform of the digital scene.
The NEXT party will take place on May 17, 2011.
9
10. At a Glance
Two-day conference (May 17 & 18, 2011)
Party on May 17, 2011
Location STATION-Berlin
Motto Data Love
100+ international speakers & 50 hours programme
4 parallel tracks + workshops/special presentation formats
2.000+ participants from the Internet, technology, marketing and advertisement
industries
Co-produced by SinnerSchrader and STATION-Berlin
10
11. Tickets
The following ticket categories are available:
Early Bird 490 € + fee + VAT
Regular 790 € + fee + VAT
To our sponsors we exclusively offer price benefits for ticket contingents.
11
13. Your Benefits
Use NEXT11 as a networking platform for your business contacts, product
presentations, customer loyalty, PR, as motivation for your employees and for your
reputation as an employer brand.
Create lasting relationships to web innovators, top brands as well as decision
makers and investors.
Present yourself to business developers and marketing decision makers.
Recharge your brand with the sustainable content of NEXT11, we are offering you
various opportunities.
13
14. The Package Overview
Av
a
ila
bl
en
Partner 1
um
be
r of
pa
rs
Title Sponsor
e
c
nt
ka
3 Keynote Track 1
se
ge
e
pr
s
be
of
r or 3 presenter
m
nu
Title Sponsor Theme Track
e
6
bl
ila
3/Track or 3 presenter
a
Av
Presenter Networking Area 10
Sponsor Specials
Presenter Expo
14
15. Exclusive Partner
Sponsoring
STATION-Berlin and SinnerSchrader are joined hosts of the NEXT conference
since 2010. They share one vision.
With the goal to become one of the leading international digital conferences, we
are looking for a further strategic partner. Are you interested in a long-term, future-
oriented partnership?
15
on request
16. Title Sponsor Keynote Track
As exclusive title sponsor of the international keynote track you are present with
your logo on both conference days. Within the framework of the top class,
international keynote presentations you will position your topic and speaker. Use
your tickets and your personal lounge in the networking area for your individual
meet and greet.
Branding keynote stage on two days, logo wall, prominent logo placement at
nextconf.eu, logo in ads, on programme flyer, in NEXT app
Keynote 30 min in international keynote track
Presentation area 25 m2 in networking area incl. lounge furniture, branding*
Tickets 15
16
35.000 €
*not including production costs for branding and special furniture
17. Presenter Keynote Track
As one of three sponsors you present the keynote track on two days.
Branding the keynote stage on two days together with two other sponsors (included
visibility during the livestream and in the videos), logo wall, prominent logo
placement at nextconf.eu, logo on programme flyer
Tickets 3, 20% discount code for additional tickets at the current price
Press conference 20 min press conference in the press & blogger area,
announcement to accredited representatives of the press
17
9.500 €
18. Title Sponsor Theme Track
Sponsoring
Your are exclusively presenting one of the theme tracks on one conference day.
With the opening speech you position your topic and speaker on stage. Use your
lounge and tickets for your individual networking.
Branding theme track stage on one day, logo wall, prominent logo placement at
nextconf.eu, logo in ads, on programme flyer, in NEXT app
Opening Speech 20 min in respective theme track
Presentation area 12 m2 in networking area incl. lounge furniture, branding*
Tickets 10
25.000 €
*not including production costs for branding and special furniture
18
19. Presenter Theme Track
As one of three sponsors you present one of the six theme tracks on one day
(depends on availability).
Branding theme track stage on one day togethter with two other sponsors
(additional visibility in the videos), logo wall, prominent logo placement at
nextconf.eu, logo on programme flyer
Talk 15 min in respective theme track (theme and slot depend on agreement with
the curator)
Tickets 2 + speaker accreditation, 20% discount code for additional tickets at the
current price
19
6.500 €
20. Presenter Networking Area
Present yourself in the networking area. The offered spaces are located within the
heart of NEXT and are very well-attended. Our catering is taking place here, too.
They are equipped with basic lounge furniture.
Lounge_25 m2 25 m2 area incl. lounge furniture, 4 tickets, branding* 12.000 €
Lounge_12 m2 12 m2 area incl. lounge furniture, 2 tickets, branding* 7.500 €
starting at 7.500 € *not including production costs for branding and special furniture
20
23. Specials
Bags_Co Co-branding bags 4.000 €
Lanyards Co-branding lanyards 7.000 €
Give away Giveaway in bag 2.500 €
Promotion Promotion/ sampling on site 2.500 €
Banner nextconf.eu on request
Recruiting Lounge on request
Blogger Lounge on request
Party Sponsor on request
23
24. Specials - Bean Bag Promotion
We will provide you with promotion space for your
individual visibility with a branded bean bag.
You will design the cover* of the Fatboy on both sides in
your design and can choose between three different
exposed presentation areas (Networking Area, Blogger
Area, Keynote Track) which are heavily frequented by
participants.
After NEXT11 you can take this bean bag with you and
use it for further performances.
Bean Bag Original Fatboy (1370 x 1800 mm) + individual 990 €
cover*, presentation and use at NEXT respectively, larger quantities by individual offer
afterwards property of the sponsor
*cover washable at 40°C, b1 certified (hardly inflammable), 6c digital fabric printing 720dp
24
25. Specials - Workshops
We provide you with the platform, the location and equipment for your individual
workshop within the NEXT theme framework.
Invite your own guests and NEXT participants to present your topic.
Participants 10 - 200
Duration 30 - 120 min
Theme up to you (annoucement in programme)
25
starting at 5.000 €
26. Specials - Talks
We provide you with a stage for your presentation. At the heart of the networking
area youʻll find the NEXT Stage. Sponsored talks will take place on our NEXT
stage side by side to the regular programme.
Participants 50 seats
Duration 10 - 30 min
Theme up to you (annoucement in programme)
10 min talk 1 ticket, 10 % discount code for further tickets 2.500 €
20 min talk 2 tickets, 20 % discount code for further tickets 5.000 €
30 min talk 3 tickets, 30 % discount code for further tickets 7.500 €
26
27. Presenter at NEXT Expo
Present your brand, products and services at the NEXT Expo. The areas are
along the pathes around the networking area. The equipment varies depending on
the expo area size (cube, lounge furniture). Areas starting at 6 m2 can be
desigend individually.
Expo_6 m2 6 m2 area incl. furniture, 2 tickets, branding* 4.500 €
Expo_+1 m2 additional area per m2 350 €
Expo_Cube cube, 2 tickets, branding* 3.000 €
Startup_Cube cube, 2 tickets, branding* (for start-ups only) 1.500 €
*not including production costs for branding and special furniture
27
30. Branding
Branding cube by sample*
Individual booth branding*
Logo in programme flyer
Logo prominent online
Logo wall online
Logo on stage
Logo in app
Logo in ads
Logo wall
Notes
Title Sponsor Keynote Track x1 x x x x x x x
1 two days
2 one day
Title Sponsor Theme Track x2 x x x x x x x
Lounge_25 x x x x x
Lounge_12 x x x x
Expo_6 x x
Cube x x
Cube_Startup x x
*not including production costs for branding and special furniture
30
34. Facts & Figures 2010
1.300+ participants from the Internet, technology, advertisement and media industry
75% men and 25% women
Transport & Tourismus
2%
Telecommunication & Technology Agencies & Service Providers Freelancer/Other
Director/Manager 18%
14% 37% 30%
Entrepreneur/Founder/Partner
6%
Finance Design/Concept
5% Managing Board/CXO 4%
Media & Entertainment 24% Developer
32% 4%
PR
Retail & Consumer Goods 6%
Strategy
9% Consulting 1%
7%
26
34
35. Broad Reach 2010
1,368 registered participants at NEXT10
3,537 recipients on mailing list
3,736 community members on Twitter, Facebook and Xing
7,890 blog postings about NEXT10
29,249 sent mails to mailing lists
66,954 visits at nextconf.eu
104,000 search results at Google
308,915 page impressions at nextconf.eu
27
35
37. International Speakers
100+ Speakers of NEXT, for example:
Rafi Haladjian Jyri Engeström Maria Sipka Matthias Lüfkens Jeff Jarvis Markus Berger-De León Brian Solis
Violet Google Linqia World Economic Forum BuzzMachine StudiVZ FutureWorks
Umair Haque Nadja Julich Frerk-Malte Feller Tony Douglas Pablos Holman Simone Brunozzi Stowe Boyd
Havas Media Lab Scout24 eBay BMW Komposite Amazon /Message
Gunter Dueck Claudia Helming Karlheinz Brandenburg Matthias Schmidt Geraldine Wilson Matt Cohler Cindy Gallop
IBM DaWanda Frauenhofer Institute Scholz & Friends Yahoo! Facebook MakeLoveNotPorn
37
38. Quotes
„Perhaps the only event to bring geeks and investors together in
Germany“ Mike Butcher, TechCrunch
„One of Europe's leading digital/creative/marketing forums that stands
out in the conference circuit because of its unique german-international
focus“ Tim Leberecht, frog design
„The NEXT Conference is a truly unique platform for networking and
creating relationships“ Stefan Groß-Selbeck, XING
„They bring relevant people together both technical thought leaders,
marketing wizards and interested investors who know the market and
the industry“ Peter Wirnsperger, Deloitte & Touche
38
