SAP BRIM - New Innovations Q2 2014

SAP BRIM – New innovations Q2 2014
Overview
May 2014

© 2014 SAP AG or an SAP affiliate company. All rights reserved. 2
New innovations
Allowances
Sybase ASE support
Sy interface and spending status monitoring

3© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Context: Unprecedented Pace of Change
© 2014 SAP AG or an SAP affiliate company. All rights reserved.
50%
ARPU coming from
wireless data
for US carriers at
end of 2013
15BWeb-enabled devices
by 2013 will create
intelligent universe
61%
CAGR
Mobile data 2013-2018
unquenchable thirst for
LTE and 3G data
Self
Service
Apps and portals
customer experience a key
KPI for service providers
Churn
Constant problem
in markets where
switching costs are
low
OTTOver the top services
have impacted call and
messaging revenues
Sharing
Between users and
devices
plans a major hit in
2013

Service Provider pain points: Data, quotas and other add-ons
Maximizing
ARPU
Customer
experience
Automated
Back-office
• BSS Complexity
• Time to market
• Turning demand into value
• Responding to competitors
• Quota Sharing
• Multiple devices and users
• 100% real-time capabilities
• Self-service
• Personalized offers
• Revenue recognition
• Bill shock laws
• Report purchase vs.
consumption
• Fine grained dispute
management

Introducing: Allowances

Allowances: A new way to manage service quotas
DynamicConfigurable
Simple
Flexible

Allowances: A new way to manage service quotas
CONFIGURE
STACK
SHARE
Ultimate flexibility Real-timeSimple and intuitive Prepaid, Postpaid,
B2C, B2B

Allowances: Use case
Happy holidays!
1GB for $1
• On sale for 24 hours only
• Can only be consumed in off-peak times
• Valid for one month
• Limit one per customer
• Shared amongst all users and devices
$
Flash promotion

Allowances: Use case
• International roaming usage
• Valid for 28 days
• Shareable amongst users and devices
• Stackable
• Special roaming rates once allowance is
used up
$
Roaming add-on bundle
Roaming Pack $10
100 MB
100 mins
100 SMS

10© 2014 SAP AG or an SAP affiliate company. All rights reserved.© 2014 SAP AG or an SAP affiliate company. All rights reserved.
Integration Scenario: Allowances with self serve portal e.g. Hybris
50mb
7 days
$1
Stack new allowance
100mb
14 days
$1.50
500mb
21 days
$2.00
Canucks win Stanley Cup!
1GB for 1c
Limited 12 hours. 1 per user
Flash promotion
Shared with
Consumed 246MB
+
Consumed 50MB
Consumed 142MB
5GB Local Data
Roaming pack
1GB Off Peak Bonus
X
X
X
Home > My Allowances
Customer Self Service Portal
Note: Example represents a project-specific integration
Real-time
monitoring of
spending and
consumption
Flash promotions
Manage sharing
Personalized add-ons

SAP BRIM and Allowances scalability
B2B B2C
Hundreds of millions of customers
Hundreds of thousands of transactions per second
and
SMB’s and Enterprises Individuals, Families
Sharing and allowance management
For both
Source: SAP Benchmarks

Allowances Benefits
BENEFITS
‒ Differentiate by offering innovative quota and sharing packages
‒ Gain ability to launch promotions and bonuses in real-time
‒ Improve customer self-care by introducing quota configuration options
‒ Remove need for complex batch jobs that manage bill shock and other service limits
‒ Improve marketing and IT efficiency with faster GTM times for complex offers and
add-ons

SAP BRIM on the SAP Real-Time Data Platform
modeling, monitoring, information management
PowerDesigner, Data Services, Information
Steward, Control Center
in-memory/real-time
SAP HANA
transactions
SAP Sybase ASE
EDW
SAP Sybase IQ
mobile/embedded
SAP Sybase SQL
Anywhere
streams
SAP Sybase ESP
big data
Hadoop
SAP Real-time Data Platform
CRM Sales & Order
Management
Convergent
Mediation &
Policy
Convergent
Charging
Convergent
Invoicing
Customer
Financial
Management
Customer
Usage
Analytics
Convergent
Pricing
Simulation
Running the entire
solution on the SAP
RTDP enables
innovation because
business processes
have instant access to
insights on mass data,
this means the user
experience is
reimagined and new
possibilities like pricing
simulation can be
developed

Sybase ASE: Key Features
Flexible encryption and security technologies
High Availability (99.99%) and Shared-disk clustering
Virtualized Resource Management™
Hybrid-threaded database kernel
Advanced in-database compression

Sybase ASE: Five-Year Savings per 100 Users
Source: IDC

Sybase ASE: Business Benefits
Lower IT costs through efficient use of storage, processor, and staff resources
Reduce operational risks by helping ensure data security and system stability,
and supporting disaster recovery
Improve efficiency with a system that requires less management resources
and reduces underutilized assets
Quickly process millions of transactions with terabyte-sized databases, while
supporting rapid growth in data and transaction volume
Leverage SAP innovations to ensure end-to-end success

Sy Interface overview
SAP Convergent
Policy by
DigitalRoute
SAP Convergent
Charging
CSP Network
Request
Block
Notify
3GPP Sy interface for
PCRF and OCS

Sy interface and spending status monitoring: Business Benefits
BENEFITS
- Greater subscriber visibility into usage and spend
- Lowered network load by blocking users before they hit the OCS
- Introduce real-time offers by leveraging Sy information
- Simple integration and enablement of policy requirements
- Further align OCS to 3GPP standards
- Leverage native components between SAP Predictive Policy and SAP Convergent
Charging

Thank You!
Visit: http://www.sap.com/solution/lob/sales/software/billing-revenue-innovation/index.html
SAP BRIM
@SAPBRIM

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SAP BRIM - New Innovations Q2 2014

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