What is happening in gaming industry? for people outside the industry

1. Play Together
Anytime, Anywhere
언제 어디서나
함께 즐기는 게임 이의정
Dano Lee
EA Mobile
nextofsearch@gmail.com
Twitter: nextofsearch_kr

2. What is a game?

3. A game is a structured activity, usually
undertaken for enjoyment and sometimes
used as an educational tool.
An electronic game is a game that employs
electronics to create an interactive system
with which a player can play.
http://en.wikipedia.org/wiki/Electronic_game

4. 4 sqaure
Is it a game?

6. Online Gamers Solve a Tricky AIDS Puzzle
http://healthland.time.com/2011/09/19/online-gamers-solve-a-tricky-aids-puzzle/

9. Play Together

12. “One of the goals when developing CityVille
is to make it Zynga's most social game ever”
Sean Kelly, Zynga's CityVille General Manager

13. "아빠, 수족관에 있는 보석 가져 가도 돼?“
"그럼, 대신 물고기에 밥 좀 줘야 해"
다음커뮤니케이션, 신종섭 본부장
사진은 위의 내용과 무관합니다. 출처: http://www.flickr.com/photos/xingty/3895859005/in/photostream/

17. Play Anytime, Anywhere

21. Convergence

22. Emergence of new games

23. Non-gamers

24. http://www.youtube.com/watch?v=m9U9U1cPi64&feature=player_embedded#!

26. True Social Play

27. Asynchronous Play

28. Cooperative play

30. Free-to-Play

32. Summary
• Game
• Gamification
• Play together
– It’s about connecting people
– Mobile means personal
• Gaming trend: Emergence of new game
– Non-gamers has started to play games
– Asynchronous play
– Cooperative play
– Free-to-play

33. What to expect

34. Our challenges

46. Discussion?