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Why Marketers should also be Customers? Why e-marketers should experience the  e-buying cycle. by Stephanie M. Cockerl
Agenda ,[object Object],[object Object],[object Object],[object Object]
E-commerce buying process ,[object Object],[object Object],[object Object]
Search
Search Results
What happens on the website Mix Tape Kings R&B (Rhythm and Blues) Landing Page
Search Results
What happens on the website Mix Tape Kings DJ Finesse Landing Page
What happens on the website Mix Tape Kings R&B (Rhythm and Blues) Landing Page
What happens on the website ,[object Object],[object Object],[object Object],[object Object]
The Checkout Process ,[object Object],[object Object],[object Object]
The Checkout Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
http://www.paypal.com
The Checkout Process
The Checkout Process This is where potential buyers get stuck, entering their payment information.
The Checkout Process
The Checkout Process
The Checkout Process The Thank You Page The “goal” page. This page is a good opportunity to  promote other areas like sales, newsletters, etc.
The Checkout Process The confirmation email – a vital piece of the checkout process.
What happens on the website
What happens on the website
The Checkout Process The order page
The Checkout Process The billing page
The Checkout Process The confirmation page
The Checkout Process Email confirmation
Tips to use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Contact Info and Questions [email_address] http:// www.nextSTEPH.com 866-540-2049

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Why Marketers Should Be Customers