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Why Marketers Should Be Customers
1.
Why Marketers should
also be Customers? Why e-marketers should experience the e-buying cycle. by Stephanie M. Cockerl
2.
3.
4.
Search
5.
Search Results
6.
What happens on
the website Mix Tape Kings R&B (Rhythm and Blues) Landing Page
7.
Search Results
8.
What happens on
the website Mix Tape Kings DJ Finesse Landing Page
9.
What happens on
the website Mix Tape Kings R&B (Rhythm and Blues) Landing Page
10.
11.
12.
13.
http://www.paypal.com
14.
The Checkout Process
15.
The Checkout Process
This is where potential buyers get stuck, entering their payment information.
16.
The Checkout Process
17.
The Checkout Process
18.
The Checkout Process
The Thank You Page The “goal” page. This page is a good opportunity to promote other areas like sales, newsletters, etc.
19.
The Checkout Process
The confirmation email – a vital piece of the checkout process.
20.
What happens on
the website
21.
What happens on
the website
22.
The Checkout Process
The order page
23.
The Checkout Process
The billing page
24.
The Checkout Process
The confirmation page
25.
The Checkout Process
Email confirmation
26.
27.
Contact Info and
Questions [email_address] http:// www.nextSTEPH.com 866-540-2049
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