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Three layers for a new paradigm:  EMC’s cloud computing   Milano, 2 Luglio 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
EMC  Cloud  Architectural Components Consumer/DataCenter domain EMC-provided   domain Service provider domain Platform/Applications “ as-a-Service” Infrastructure as a Service “ Utility Services” Atmos onLine Storage IaaS Infrastructure “ Utility Foundation” EMC Atmos Cloud Storage Software bundled with Bulk Hardware on premise storage cloud storage self-service backup and recovery service delivery management information security self-service: provisioning, billing, customer care * IP network personal information management other content delivery applications application support device support DC virtualization
 
 
VCE initiative The Journey Has Started now virtualized datacenter virtualized desktops  efficiency all data center and desktop applications run in virtual machines automated IT infrastructure control key IT processes are dynamic  and use trusted policies IT resource  marketplace choice federated internal and external IT resources
Building The Private Cloud your applications your information ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],private cloud enterprise IT resources virtualized infrastructure enterprise infrastructure: servers – network -- storage provider  infrastructure: servers – network -- storage virtual data center operating system cloud internetwork any device any where
Data Center  Virtualization Side  effects on management domain
Virtualized Data Center Journey Management Challenges Next Gen IT Management From Physical to Virtual to Cloud Active Discovery Passive Discovery Discovery Analytics Software Dependencies Application Dependencies Virtual-Physical Dependencies Comply Analyze Change Automate Discover Virt & Phys HW/OS Installed Software Application Components Configuration Details Host and App Usage App Infrastructure (Host, ESX, Guest OS) Virt-Phys Dependencies
RSA, The Security Division of EMC ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
November 2008  The Introduction of EMC Atmos ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EMC Atmos Success “ eBay and EMC have worked closely for more than a year to create a reliable, scalable cloud storage infrastructure that meets the demands of eBay’s expanding business” Mazen Rawashdeh  VP Technology Operations  eBay
Atmos onLine Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AT&T  ,[object Object],[object Object],[object Object],[object Object],"AT&T has always strived to bring the best of breed service to enable its clients to overcome business challenges. “Working with EMC, AT&T can provide our customers with a flexible and cost-effective solution for storing, delivering and retrieving data that helps them meet their changing business needs." Roman Pacewicz Senior Vice President of Strategy and Application Services AT&T Business Solutions  Atmos
IaaS General Architecture Atmos onLine Storage Admin Atmos
The Decho Service Keep Track of Your Digital Life  – manage all your information across multiple devices and Web services from a single place. Access Anywhere  - 24x7 secure access to your information from any web browser, PC or mobile device. Online and Offline  – synchronization ensures information access even without Internet access. Search and Organize  – find, tag and create collections of your information. Share and Publish  – securely share information with friends and family or publicly with the world. Protect and Preserve  - automatic, no-hassle backup of all your info.  Restore a single file or a whole machine. Decho Cloud-based Personal Information Service
Decho Platform LEGAL NOTICE: This future indication of plans for products and services is preliminary, and is subject to change at anytime.  Any future release(s) of the product or service or planned modifications to product or service capability or functionality are subject to ongoing evaluation by Decho, and may or may not be implemented.  Administration API User Account and  Entity Provisioning  and Administration Platform API Authentication, Data Store, Retrieve  and Flow actions Billing   (Part Administration API) Usage Data extraction Single Sign-On (SSO) Hosted Registered Key  and Shared Hash Customer Services Ticketing  and  Work-Flow BSS/OSS Client  Integration Client  Integration Web Integration Client  Integration mobile Desktop Web pc Web Integration Client  Integration Future 3 rd  Party  Apps Future  3 rd  Party  Apps Client  Integration Future  Apps Web Integration Future  Apps Custom Integration User Generated Information Digital Trail Licensed Information platform SOAP API RESTful API Decho Cloud Personal Information Service
xCelerated Composition Platform Documentum xCP Model-driven Configuration Configurable  User Interface Role-based  Applications Configurable Dashboards Process and Content Unification Rich Integration Capabilities Reference Application Best Practices Content Management and Repository Services Business Process Management Collaboration Intelligent Capture Customer Communications Compliance Monitoring and Reporting Case Management
 
Building Virtual Information Management Cross–Organization Collaboration Federated Search Virtual Retention  Management Cross Application Archiving/RM Master Content Management ECM for standards based integrations
Enabling New Services via Content Mobility Cloud Storage Infrastructure Home/Office Mobile On The Move Partner/Friends New Service Offerings LifeLine Mozy (Decho) Personal “ Store-n-sync” Trusted “ Social-Share” Family “ Movies-2-go”
The digital lifestyle is upon us ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],EMC life a business enablement platform for next-gen service providers targeting digital lifestyle consumers ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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EMC - Bruno Melandri, Cloud Computing, Milano 2 luglio 2009

  • 1.
  • 2.  
  • 3.  
  • 4.  
  • 5.  
  • 6. EMC Cloud Architectural Components Consumer/DataCenter domain EMC-provided domain Service provider domain Platform/Applications “ as-a-Service” Infrastructure as a Service “ Utility Services” Atmos onLine Storage IaaS Infrastructure “ Utility Foundation” EMC Atmos Cloud Storage Software bundled with Bulk Hardware on premise storage cloud storage self-service backup and recovery service delivery management information security self-service: provisioning, billing, customer care * IP network personal information management other content delivery applications application support device support DC virtualization
  • 7.  
  • 8.  
  • 9. VCE initiative The Journey Has Started now virtualized datacenter virtualized desktops efficiency all data center and desktop applications run in virtual machines automated IT infrastructure control key IT processes are dynamic and use trusted policies IT resource marketplace choice federated internal and external IT resources
  • 10.
  • 11. Data Center Virtualization Side effects on management domain
  • 12. Virtualized Data Center Journey Management Challenges Next Gen IT Management From Physical to Virtual to Cloud Active Discovery Passive Discovery Discovery Analytics Software Dependencies Application Dependencies Virtual-Physical Dependencies Comply Analyze Change Automate Discover Virt & Phys HW/OS Installed Software Application Components Configuration Details Host and App Usage App Infrastructure (Host, ESX, Guest OS) Virt-Phys Dependencies
  • 13.
  • 14.
  • 15. EMC Atmos Success “ eBay and EMC have worked closely for more than a year to create a reliable, scalable cloud storage infrastructure that meets the demands of eBay’s expanding business” Mazen Rawashdeh VP Technology Operations eBay
  • 16.
  • 17.
  • 18. IaaS General Architecture Atmos onLine Storage Admin Atmos
  • 19. The Decho Service Keep Track of Your Digital Life – manage all your information across multiple devices and Web services from a single place. Access Anywhere - 24x7 secure access to your information from any web browser, PC or mobile device. Online and Offline – synchronization ensures information access even without Internet access. Search and Organize – find, tag and create collections of your information. Share and Publish – securely share information with friends and family or publicly with the world. Protect and Preserve - automatic, no-hassle backup of all your info. Restore a single file or a whole machine. Decho Cloud-based Personal Information Service
  • 20. Decho Platform LEGAL NOTICE: This future indication of plans for products and services is preliminary, and is subject to change at anytime. Any future release(s) of the product or service or planned modifications to product or service capability or functionality are subject to ongoing evaluation by Decho, and may or may not be implemented. Administration API User Account and Entity Provisioning and Administration Platform API Authentication, Data Store, Retrieve and Flow actions Billing (Part Administration API) Usage Data extraction Single Sign-On (SSO) Hosted Registered Key and Shared Hash Customer Services Ticketing and Work-Flow BSS/OSS Client Integration Client Integration Web Integration Client Integration mobile Desktop Web pc Web Integration Client Integration Future 3 rd Party Apps Future 3 rd Party Apps Client Integration Future Apps Web Integration Future Apps Custom Integration User Generated Information Digital Trail Licensed Information platform SOAP API RESTful API Decho Cloud Personal Information Service
  • 21. xCelerated Composition Platform Documentum xCP Model-driven Configuration Configurable User Interface Role-based Applications Configurable Dashboards Process and Content Unification Rich Integration Capabilities Reference Application Best Practices Content Management and Repository Services Business Process Management Collaboration Intelligent Capture Customer Communications Compliance Monitoring and Reporting Case Management
  • 22.  
  • 23. Building Virtual Information Management Cross–Organization Collaboration Federated Search Virtual Retention Management Cross Application Archiving/RM Master Content Management ECM for standards based integrations
  • 24. Enabling New Services via Content Mobility Cloud Storage Infrastructure Home/Office Mobile On The Move Partner/Friends New Service Offerings LifeLine Mozy (Decho) Personal “ Store-n-sync” Trusted “ Social-Share” Family “ Movies-2-go”
  • 25.
  • 26.

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