Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Ch3 Gathering Information and Scanning Environment
1. TOP 10 Learning Concepts Ch 3 Gathering Information and Scanning Environment Marie Ness R. Cabahug September 2011
2.
3.
4.
5. Example 1: Chinabank’s Website This site helps the bank and the customer to get the necessary information they need
6. Example 1: Chinabank’s Website Bank gets customer feedback Customers get the products and services information that they can avail of.
7. Co ncept 2: Internal Records and Marketing Intelligence = spot vital opportunities & problems Order-to-Payment Cycle Sales Information System
8. Concept 2: Internal Records and Marketing Intelligence = spot vital opportunities & problems Databases, Warehousing, Data Mining Marketing Intelligence System
9. Example 2.1: Chinabank EZPay Kiosk This kiosk process & accept individual & corporate taxes in a fast, convenient and secure way. (This touch-screen kiosk is very user friendly it’s like using an ATM machine.)
10. Example 2.2: Chinabank Online Consumers commends Chinabank Online for allowing them to view all their transactions for easy tracking.
11. Example 2.3: System by Oracle & SAP Chinabank uses various databases supported by SAP and Oracle depending on the needs of each department.
12. Example 2.4: Chinabank’s Publications & Social Media Continuous innovation for improving further convenience & efficiency for the customers.
13. Concept 3: Key Progress to Marketing Intelligence Train sales force to scan for new developments Motivate channel members to share intelligence Importance to sell Rethink processes and training
14. Concept 3: Key Progress to Marketing Intelligence Network externally Utilize customer advisory panel Watch competitors and get updates on them Provide valuable feedback
15. Concept 3: Key Progress to Marketing Intelligence Utilize government data sources Purchase information Help firms to select & purchase Specialized database to provide reports
16. Concept 3: Key Progress to Marketing Intelligence Collect customer feedback online can distribute customer evaluation of the product/services to another potential buyers & marketers.
17. Example 3.1: Chinabank MIS thru Training Academy for training and development
19. Example 3.3: Chinabank MIS thru Internet Banking Online banking via internet & mobile will allow customer’s feedback of their banking experience.
20. Concept 4: Developing Business Needs & Trends need trend essential sequence of events fad unpredictable megatrend Slow to form
21.
22.
23. Example 4: Chinabank’s Evolution of Services Clients transact their bills payment, balance inquiry, fund transfer and others thru various means for speed banking. ATM Tellerphone Internet banking Mobile Banking
24. Concept 5: Demographic Environment Population growth Population age mix Major opportunities thru careful analysis Focus on cohorts that have “defining moments” that will influence their buying behavior
27. Example 5: Chinabank Branches Choosing the location of the branches ~ prospect the best area for new branch ~ demand of the product & services ~ opportunity for product promotion
28. Concept 6: Economic Environment = purchasing power Income Prices Savings Debt Credit Purchasing Power
29. Example 6: Chinabank’s Interest Rates on Various Products Housing Loan Investments Savings Account
33. Concept 8: Natural Environment (entails threats & opportunities) Shortage of Raw Materials Increased energy cost Anti-pollution pressures Governmental protections
34. Example 8: Online Application Form Thru online application, the bank reduces the use of papers.
35. Concept 9: Technological Environment Pace of change Opportunities for innovation Varying R&D budgets Increased regulation of change Building smarter chips Robotics, computers, etc Expenditures for improvements of style or feature Investigate & ban unsafe products
38. Concept 10: Political-legal Environment Increase in Business legislation Growth of Special interest groups Protection towards unfair business practices, unfair competition, interests & social cost Consumerist movement ~ rights & powers of buyer-seller relationship
39. Example 10: BSP provides policy direction to banks (such as Chinabank) BSP performs functions such as liquidity management, determines exchange rate, imposes law such as Anti-Money Laundering (AMLA)
40.
41. TOP 10 Learning Concepts Ch 3 Gathering Information and Scanning Environment Marie Ness R. Cabahug September 2011
![Top Ten Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)