1. Content Marketing
Nick France Design - @nfrance

2. What is content marketing?
• Creation and sharing of content
• Attract, acquire and engage potential
consumer bases
• Driving profitable
customer action

4. Your Content Should Be
• Meaningful
• Targeted
• Authentically helpful

5. Create a hub for your content

6. Your Hub

7. Establish Social Media Channels

8. Technology Strategy
• Web
• Social Media
• Video
• Mobile

9. Content Strategy - Tactics
• Blogging
• Social Networks
• Photo Sharing
• Crowdsourcing
• Commenting
• Video
• Podcasting

11. Why Outsource
Challenges for businesses to handle in-house

12. Benefits to Content Marketing
• Increased brand loyalty and consumer trust
• Thought leadership
• Higher SEO rating
• Lead generation
• Increased direct sales
• Improved customer retention

13. What We Do For Your Business
• Establish technology strategy
• Modify, redesign your website
• Set up Social Media Channels
• Set up Content Strategy
• Create content
• Post content on a pre-defined schedule
• Engage (as far as we can)