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Integrating
Social Media
Joshua Waldman, CareerEnlightenment.com
Cheryl Nee-Gieringer, Worksystems Inc.
Worksystems, Inc. is an equal opportunity employer/program. Auxiliary aids and services available upon request to individuals with disabilities.
To place a free relay call in Oregon dial 711.
This program financed in whole or in part with funds provided by the U.S. Department of Labor.
http://careerenlightenment.com/wsi	
  
2
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  Whitepaper
Next time I’ll be
more sensitive to
your delicate
feelings about…
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  the	
  Whitepaper
Integrating Social Media into Workforce Development Programs
Download	
  the	
  Whitepaper
Integrating Social Media into Workforce Development Programs
#iawp101
Integrating Social Media into Workforce Development Programs
Download	
  the	
  Whitepaper
Download	
  the	
  Whitepaper
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  the	
  Whitepaper
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  the	
  Whitepaper
Training
Job seekers
to use
Social Media
Download	
  the	
  Whitepaper
So, why social
media services in
the first place?
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  the	
  Whitepaper
16
recruiters
job Seekers
Integrating Social Media into Workforce Development Programs
18
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  the	
  Whitepaper
The RFP Process
and Program
Development
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  the	
  Whitepaper
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  the	
  Whitepaper
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  the	
  Whitepaper
Computer Labs Customer Segments
Frameworks over
Technology focus
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  the	
  Whitepaper
0
25
50
75
100
June July Aug Sept Oct Nov Dec
Internal Training
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  the	
  Whitepaper
Download	
  the	
  Whitepaper
Willow
Computer Literate
College Educated
Knowledge Worker
Access to Internet
Patrick
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  the	
  Whitepaper
Position Polish Publish
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  the	
  Whitepaper
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  the	
  Whitepaper
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  the	
  Whitepaper
I had to get over my fear.
Now, I understand the
benefits of digital networking.
I’m even applying what I
learned to my company’s
website.
“
”Download	
  the	
  Whitepaper
Thank you so much for all the valuable
information I learned at class last week...
!
Through my increased networking I was
able to find out about a position just as it
was being made public. Since then I was
offered that job. My first day will be this
Wednesday.
“
”Download	
  the	
  Whitepaper
What We
Learned
• Target Services
• Use Specialized
Expertise as Appropriate
• Encourage Staff
Involvement
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  the	
  Whitepaper
• Strategy Over
Technology
• Assume Continual
Improvement
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  the	
  Whitepaper
The 6
Thinking Hats
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  the	
  Whitepaper
http://www.youtube.com/watch?
v=lNj89T4ILAQ
#iawp101
How can you bring social
media career education
to your Centers
in the next 3 months?
Download	
  the	
  Whitepaper
Creative:
!
Generate ideas.
Download	
  the	
  Whitepaper
Facts:
!
What do we need to
know?
Download	
  the	
  Whitepaper
Emotion:!
How do you feel about
those ideas?
Download	
  the	
  Whitepaper
Critical:
!
What are the
weaknesses of the
ideas?
Download	
  the	
  Whitepaper
Benefits:
!
What are the strengths
and opportunities of
the remaining ideas?
Download	
  the	
  Whitepaper
Process:
!
What did you learn?
What’s next?
Download	
  the	
  Whitepaper
http://careerenlightenment.com/wsi	
  
43
Thank
You!

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Integrating Social Media into Workforce Development Programs