3. Development Alternatives…
• A new kind of not - for - profit corporation that
combines social objectives with business like
methods and revenue streams
• Designs and fosters new relationship between
technology -nature and people to attain the goal of
Sustainable Development.
• Established in 1983
TARA
4. Development Alternatives Group - Mission
social
equity
SL
environmental
quality
economic
efficiency
The Development Alternatives Group believes that the key to achieve sustainable development is
the creation of sustainable livelihoods in large numbers
TARA
5. DA Group Mission – Its Meaning
Informed and
empowered
communities
SL
clean & healthy
environment
dignified & viable
income generation
opportunities
Sustainable livelihoods implies…... informed and empowered communities
……with access to dignified and viable income generation opportunities
……and a clean and healthy environment
TARA
6. Clean & Green
Environment
Empowered
Communities
Clean
Technology
Low Carbon Pathways
Institution
development
Accessing entitlements
Basic needs
TARA
Ecosystem Services
Multi-stakeholder action
at place and in space
NRM
Triple bottom line impacts on people and trees
Social Enterprise Models
Target
Outcomes in
space& time
Enterprise
development
Target
Outcomes in
space& time
Income
Generation
Skill Development for Green Jobs
Target
Outcomes in
space& time
Employment
7. DA Group R&D (Innovation)
Scaling up and Commercialization
Program Development and
Innovation
Development
Alternatives
Group
Development
Alternatives
(Innovation)
TARAhaat
Information
and Marketing
Services Ltd.
Habitat, Energy, Water, NRM,
Livelihoods, Adult Literacy
TARA
(Incubation)
TARALIfe
Sustainable
Solutions
Pvt. Ltd.
Habitat Products
& Services
TARA Machines
& Tech Services
Pvt. Ltd.
Energy
services
Water Testing
& Purification
Handloom
textiles
TARA
TARA
Paper
recycling
8. TARA - Incubation Engine of DA Group
Development Alternatives
Influence
Investor/Donor
Incubation Eco-system
Aggregators
Innovation
Capacity Building
Management
Services
Sustainable
Business
Development
Enterprises
Entrepreneurs
Local Communities
Implementation
Impact
at scale
TARA
9. TARA – the “Incubation” engine
Our Goal
“Build capacity, develop business models and manage
processes to create economic, social and environmental value
on a large scale.”
Business Domains
Sustainable Business Solutions
Community Development Solutions
Capacity Building Solutions
TARA
10. The Models
focus on
People and Nature
…eradicate poverty, regenerate the environment,
bring meaning and dignity into work
Create impact at scale
TARA
11. 3 Examples
Literacy to Self Reliance – an ICT Based Model for Women
Empowerment
Aqua + a Business Model for Safe Drinking Water
TARAgram – an Aggregation Model
TARA
12. ICT based Model for Women
Empowerment
TARA
Literacy to Self-Reliance
13. THE CONCEPT
Women
made literate
Life Skills
Vocational Skills
Enterprise Dev.
Trained on
Enterprise Dev.
Trained on life &
vocational skills
Market Linkages
Employment
Facilitation
Enterprise
Setup
Facilitation
FACILITATION AND
SUPPORT
Literacy
Self-Reliant, Empowered and Income Generating Community
TARA
14. TARA Akshar+
Functional Literacy and Numeracy
A minimally trained instructor
+ a laptop
+ a highly intelligent software
Teaches an illiterate person:
• to read and write in Hindi
• do basic arithmetic
In just 2 hours a day for 56 days
65,000+ women made literate so far!!
TARA
15. TA+: Break-through Technology
Uses Advanced Cognitive Innovations:
• Strong learning and reinforcement aids
• Latest memory enhancing techniques
• Effective methods to maximize retention
TARA
16. Results – 8 States in India
(2007 to 2012)
States Covered: Bihar, Jharkhand, M.P, U.P,
Delhi, Rajasthan, Haryana, Uttarakhand
Learners Started
- 61,492
Learners Dropped Out
- 871
Appeared For Exam
- 60, 501
Learners Failed Exam
- 718
Learners Passed Exam
- 59,903
Pass Percentage
- 97%
Currently, 20,000 women being made literate across UP, India
TARA
17. TA+ Recognitions & Certifications
Department of Administrative Reforms
and Public Grievances
National Literacy Mission
Ministry of Tribal Affairs
Wall Street Journal
TARA
22. Business Model – Aqua+
Water Facts
Globally water borne diseases kill more young children than
AIDS, malaria and measles combined!
[www.water.org]
Each year, in India, over 5,00,000 deaths are
attributed to diarrhea alone.
Annually, safer water can prevent:
• 1.4 million child deaths from diarrhea
• 860 000 child deaths from malnutrition
• 500 000 deaths from malaria
[World Health Organization]
TARA
The same as EIGHT 200-Person Jumbo Jets crashing
to ground EACH DAY !!
[www.water.org]
23. Marketing Plan for 2011 ~ 12
Aqua+
Product Description
The product has the following features:
• Brand name : Aqua+
• 50ml Sodium Hypochlorite solution (liquid chlorine)
• Can treat 500 litres of water
• Shelf life of 6 months from date of manufacturing
• Clear instructions in English and Hindi
• MRP of product is Rs. 30
The product is very easy to use:
• Add ½ cap in 20 litres of water or 2 drops per litre
• Wait for 30 mins
• Now water is safe to drink
TARA
24. Go-to-market Strategy
Distribution Channels:
1. Social Enterprises
−
Capitalize on established trust
for entry level acquisition
−
Stock Aqua+ at local shops,
chemists etc.
2. Govt. channels
−
−
ASHA workers
Anganwadi workers
Trust is the key to establish reliability
TARA
25. Marketing Plan for 2011 ~ 12
Sustainability
For the consumer:
• Affordable
• Easy to use
• Readily available
• Aspirational
TARA
For channel partner:
• Social impact
• Profitable (40% margin)
• Risk-free
• Tap into existing delivery
network
26. Marketing Plan for 2011 ~ 12
Aqua+
Strategy for Growth
Delivery
Channel for
Aqua+
Direct Sales
TARA
Channel Partner
Retail Sales
Consumer
Social
Marketing
for Aqua+
Events / Demos
D2D Campaign
Channel Partner
Wall Paintings
100,000 bottles sold as pilot and established product acceptability
1,000,000 bottles to be sold in next one year
TARA
TARA
30. •Use waste materials like denim, hosiery, fiber wastes, Tetrapak etc. to produce paper
23/10/2013
•Create livelihood security by International Conference on to the BoPand Green Industrial Parks” Ethically sourced value
market access “Green Enterprises by promoting
TARA
33. As an Aggregator
Product development – Standardized,
decentralized
Product development for each material
in chain – Raw material aggregation
Modernize old skills and
techniques
Capacity building – Skills and Techniques
Relieve stress points in value
chain
TARA
34. Eco-system of Recycling
Enterprise Development
Ecosystem of Recycling Enterprise Development
• Innovation
• Dissemination
• Capacity building
• Resource center for process, market
• Ready platform
Innovation-Dissemination-Capacity Building-Resource Center-Platform
23/10/2013
TARA
35. TARA Paper Unit at TARAgram Campus, Bundelkhand, Central India
TARA
36. Future Outlook for scale
Networking with large institutional networks and agencies
Vocational Training and innovative technologies
Intervention in different value chain
Fibre and Spices
Strategic Market tie-ups and replication of concept
TARAgram stores
TARA
Social Entrepreneurs and more
37. Challenges
• Dynamic, ever-changing markets
• Communication of Innovative Products
• Modernizing ancient practices
• Investments for the aggregation support
system
• Comtemprorzinging traditional skills
• Dependency on middle men
• Use of simple tools and technologies
TARA
