1. Building Online Personal Brand
NGUYEN HUNG HAI
MA, ADVERTISING & MARKETING
University of Leeds

2. Target audience
V.I.P
• Marketers
• Social media influencer
• ICT experts

3. Target audience
FRIENDS
• Vietnamese vs. International
• Strong ties vs. Weak ties

4. Target audience
FOLLOWERS
• Miscellaneous
• No direct connection

5. Positioning
Caring
Marketing Professional
Wisely humorous
Cool
Calm
Aesthetic
Photography
Unique
Thirst for knowledge

6. Objectives
• Maintain current relationships
• Expand the network relevantly and selectively
• Enhance brand recognition
• Minimize the gap between brand identity and image

7. Social Media Selection
V.I.P

8. Social Media Selection
FACEBOOK FOR FRIENDS

9. Social Media Selection
FOLLOWERS

10. Visual Identity
facebook.com/nguyenhunghai
www.nguyenhunghai.com
nguyenhunghai.tumblr.com/
flickr.com/nguyenhunghai ONE REAL NAME
EVERYWHERE
foursquare.com/nguyenhunghai
twitter.com/nguyenhunghai
linkedin.com/in/nguyenhunghai

11. Visual Identity
ONE PROFILE PHOTO
EVERYWHERE

12. Content and Behaviour
CONSISTENT & RELEVANT

13. Content and Behaviour
V.I.P
• Keep profile information up to date
• Contribute information and knowledge
• Participate in discussions and debates
• Tone of voice: formal, respectful, modest
• Avoid unnecessary arguments

14. Content and Behaviour
FRIENDS
• Keep in touch
• One to one communication
• Tone of voice: casual, humorous,
understanding, caring

15. Content and Behaviour
FOLLOWERS
• Share the best and relevant content
• Follow back interesting followers
• Tone of voice: formal but hospitable
• Sensible selection of languages

16. Evaluation and Monitoring
KLOUT INFLUENCE SCORE

17. Evaluation and Monitoring
GOOGLE YOURSELF

18. Words of Wisdom