3. 3
1. Where have your customers gone?
They’ve gone online.
2. How are they getting there?
Increasingly via mobile.
3. What are they doing there?
Networked, active, loud... & looking for you.
4. Where are you?
And what are you doing about it?!
4 Simple Observations...
5. Over 30 million internet users in Vietnam...
5
That’s more than the total populations of Australia,
New Zealand, & Singapore combined.
That’s surely an audience worth talking to, right?!
6. In urban areas, more are online than not at 58%.
6
Base: All Urban RespondentsSource: Cimigo NetCitizens Study 2012
7. From wet-market shopper to credit-card holder, the
majority of your customers are likely to be online...
7
Base: Urban users of stated categorySource: Cimigo NetCitizens Study 2012
8. Key Decision Makers & Influencers for household
brand-purchases are predominantly online...
8
Base: Urban Key Decision Maker/Influencer for household purchase of stated categorySource: Cimigo NetCitizens Study 2012
9. Where have your customers gone?
They’ve gone online.
9
So what?
There is a significant online audience for your
category.
You probably need to take advantage of that.
11. PCs and Laptops remain the key portal...
11
Base: Urban online consumers
81%accessed via
the good old PC.
Source: Cimigo NetCitizens Study 2012
48%via laptop
12. But, there is a mobile revolution going on...
12
48% have accessed the
internet via mobile phone
Base: Urban online consumersSource: Cimigo NetCitizens Study 2012
of whom
31% via non-smart phone
25% via smart phone
13. Will the small screen take over?
13
29% in Metro Cities
23% in Tier 2 Cities
Base: Urban online consumersSource: Cimigo NetCitizens Study 2012
28% in Metro Cities
33% in Tier 2 Cities
14. 14
At home At work Wherever
WiFi
Wherever
3G/GPRS
The home & workplace remain key
environments, but mobility has gained...
84% 31% 30% 30%
Base: Urban online consumersSource: Cimigo NetCitizens Study 2012
15. How are they getting there?
Increasingly via mobile.
15
So what?
You can be with your customer, wherever they
are.
17. Your customers are online every day of the week
giving you ample chance to reach them.
17
Mon Tues Weds Thurs Fri Sat Sun
67%every day
Base: Urban online consumersSource: Cimigo NetCitizens Study 2012
18. And they are not quiet. Giving you ample
chance to open a dialogue.
18
48% chatting weekly
45%socially networked
Base: Urban online consumersSource: Cimigo NetCitizens Study 2012
19. They are increasingly searching for key
information on the move...
19
Of those who access via mobile...
25% have looked up a product in-store
19% have price-checked a product in-store
Base: Urban online consumers
20. Consumers are probably looking for you now...
20
75%say the internet
helps them find out about new products
Base: Urban online consumersSource: Cimigo NetCitizens Study 2012
21. What are they doing there?
They are active, networked, loud...
& they are probably looking for you.
21
So what?
Help them find you and not your competitor.
Engage, communicate, & meet that need.
23. Questions worth asking for 2013...
23
1. Is your communication & brand engagement strategy
taking online sufficiently into account?
2. Are your online assets currently building brand and
product understanding effectively?
3. Are your online assets suited to the mobile revolution
and are they easy to use via tablet or phone?
4. Have you considered a POS online strategy to help
consumers make their choice, e.g. with QR codes?
5. Do you sufficiently understand how consumers are
using the internet to engage with your brand?
28. 28
consumer-rooted growth
Online Panels
45 Consultants
130 Full-time staff
12 Qualitative Specialists
5 Call Centres
Face-to-face
…put the consumer into the boardroom to deliver
650 Fieldworkers
Cimigo’s extensive set of resources and expertise...
29. Cimigo delivers a full range of services to ensure your
business remains connected to your consumers
Motivational research
Market scoping and segmentation
Concept testing
New product development
Brand positioning
1. Consulting Services
Market tracking
Product optimisation
Brand equity
Touch point management
Customer loyalty
2. Research Services
Ethnography
Accompanied shopping
In-depth interviewing
Focus groups
Vox pops
Telephone interviewing
Street intercepts
Mystery shopping
On line surveys
Social media tracking
30. 30
Net-gains for Brand Value
And for stronger consumer engagement &
intelligence.
www.facebook.com/CimigoVietnam
@cimigovietnam
www.linkedin.com/company/cimigo
www.chaocimigo.vn
31. 31
We look forward to
talking with you.
cimigo.com
The Voice of the Customer
