2. By looking at the various covers of Little White Lies
they appear to show more niche films. They focus
on interesting and intelligent titles that either
have or may well go onto to have a cult following.
The films also allow a greater cultural discussion
that goes beyond the world of cinema. This will
appeal to an audience that frequent independent
cinemas rather than the multiplexes.
The readers of little
white lies are mainly
‘London based Hipsters’
although its target
audience are 18-30
Young
professionals/students,
or graduates with
significant disposable
income and time rich.
Due to this magazine focusing on niche films and a different
target audience to that or our film it would not be the
appropriate choice for us to use for our magazine cover.
3. Empire features all the big blockbuster films
and so this would be the most appropriate for
our film because as well as this it has a
younger (15-34) male dominated buyer which
is the same audience that would most likely go
to see our film.
4. Sight & Sound is marketed as a high-brow, consumer magazine. This will attract a different
audience than the audience who would likely see our film the most and therefore wouldn’t be
the right choice of magazine to use.
Sight & sound features a wide variety of features and content from high budget to niche films.
5. Like Empire, Total Film would suit our film as it features big blockbuster
films and has a majority young, male audience, similar to the type of
person likely to see our film. However when looking at various covers
for both magazines Empire appeared to feature more horror films on
the cover and therefore I feel this means it would be better suited to
our film than Total Film.
86.6% 15-34
75.6%
male
6. Magazine Cover Analysis
After choosing Empire as the best suited magazine for our film I have researched some covers so we can create
our own cover suited to Empire and looks professional.
From an array of Empire magazine covers the features of the Empire
covers are:
The masthead always comes at the top and spreads across the entire
width of the magazine. The masthead is of the word ‘EMPIRE’ which is
nearly always in red but occasionally as different colour is used for a
special edition on a film, but the font style is always the same and of
roughly the same size. The masthead is either brought above or below
the main image depending on the width of the main image, wider
images have the masthead above the image and thinner images have the
masthead behind. The dateline and price often come between the top
parts of the letter ‘M’ in the masthead. The selling line tends to come
just below the masthead. The main cover line tends to come at the
lower middle third of the magazine and the font used for this changes to
suit the film it is about. The cover lines tend to come both sides of the
main image which is either a close up or mid shot of the main character
only. The cover lines tend to include a ‘starring’ and ‘plus’ section with a
list of celebrities and/or film names in the magazine below. The bar code
tends to be bottom right or bottom left but depending on the placement
of the cover lines/main cover line it is in some cases on the right edge of
the cover.
7. EMPIRE-Cover Analysis
The background of the image is a gradient of a dark colour which
gives it a dark feel to the film in the main image. The red of the
masthead contrasts this and therefore stands out from the image.
The masthead in this instance has been placed in front of the main
image as it would be almost completely covered due to the width
of the image if it were placed behind. As the character in the close
up of the main image is covering most of the right third the cover
lines are mainly in the left third so as not to cover over the image
which could also make them unreadable. In this instance the font
cover for the cover lines are a mixture of white and yellow as this
contrasts the background colours of the main image and therefore
stand out more. As the cover lines and subordinate image are in
the left third the bar code has been placed in the bottom right of
the magazine. Here the cover lines include the films with content
about them within the magazine. Like with other film magazines
the character in the main image is wearing clothing related to the film.