PM Reston presentation April 15, 2015, Managing Stakeholders by Robert Godbey

2. • Tools: how do we work with (understand) them?

4. Company JobTitle
Current Data Scientist inTraining
hCentive Director of Program Management
GodbeyWorks CEO/Owner
Ernst &Young Strategy Consultant
Flash Creative
Management
COO
North
Charleston
Information Systems Director
Location Note
Reston,VA Moved here last year
Charleston, WV Hometown
Pittsburgh, PA Travel, travel, travel
Teaneck, NJ 1st consulting company
Charleston, SC Beautiful, hot, humid
Raleigh, NC Grad school drop out
Ann Arbor, MI Studied physics
Jobs
Homes

5. • Wiktionary Definitions
1. A person holding the stakes of bettors, with the
responsibility of delivering the pot to the winner of the bet.
2. An escrow agent or custodian.
3. (law) A person filing an interpleaded action, such as a garnishee or trustee, who acknowledges
possession of property that is owed to one or more of several other claimants.
4. A person or organization with a legitimate interest in a given situation, action or enterprise.
• Wikipedia Definitions
• Stakeholder (corporate), an accountant, group, organization, member, or system that
affects or can be affected by an organization's actions
• Stakeholder (law), a third party who temporarily holds money or property while its owner
is still being determined
• Project stakeholder, a person, group or organization with an interest in a project

6. AnyoneTouched (affected) by the Project
• Customers
• Sponsor
• Management
• ProjectTeam
• Others: vendors, suppliers, etcetera …

7. • Project Manager – defines, plans, controls & leads the project
• ProjectTeam – skills & effort to perform tasks
• Sponsor – authority, guidance, & maintains project priority
• Customer – product requirements, funding
• Management – company policy, resources
• Others – vendors, suppliers, etc.
understand their roles

8. • Project management is the application of knowledge, skills, tools, and
techniques to project activities in order to meet or exceed stakeholder
needs and expectations from a project. - PMBOK 3
• What's the new process group
in PMBOK 5?

11. • Where do you want to go?
• name,
• work, destination

15. Stakeholder Key Stakes Strategy
Congressman Public image, national security, job security
Pilot Personal flight safety, national security,
ease of use
Mechanic Procedures & practices, ease of use
General Public image, procedures, national
security, job security
Procurement Official Procedures & practices

19. Context and Key Stakeholders
Work
Situation
Definition of
SuccessPathway to Action
Where Are
We Now
HowWe Get
From HereTo
There
WhereWe
WantTo Be
Describing the “big picture” provides a framework
for planning and problem solving

20. Implementation
Space
Design
Space
Problem
Space
Vision
Space
Solution
Space

22. Pathway Useful Example
Problem-Solving When dealing with a critical issue
in a short timeframe
Fixing something:
1. Agree on PS pathway
2. ID cause of problem
3. Agree on a fix
4. Apply & eval remedy
Vision-Realization When a group has an wants to
create something new, revitalize,
revisit
Introducing a new product:
1. Agree onVR pathway
2. Imagine product impact on market
3. Develop strategy to achieve impact
4. Implement the strategy
Problem/Vision Combination When it’s important to know what
is not working; gap between now
and ideal future state
Resolving a conflict between 2 teams:
1. Agree on PV pathway
2. ID what’s NOT working about relationship
3. Exploring what an ideal relationship would be
4. Agreeing on ways to achieve ideal
5. Agreeing on next steps
Vision/ProblemCombination When there are significant
barriers to realizing a vision, need
to address them to move on
Applying new technology:
1. Agree onVP pathway
2. Developing a vision for new IT
3. ID the problems to address to reach vision
4. Agree on solutions to the problems
5. Agree to and implement action plan
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2
3 4
1
2
3 4
1
3
2
4 5
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2
3
4 5

26. Send any questions or job leads for Data ScientistTrainees to:
Robert Godbey, PMP
Rob.Godbey@gmail.com
www.linkedin.com/in/RobGodbey