1. iDISC
Toolkit
Attachment – Competitors´ Analysis
Knowing its competitors is a must to any successful entrepreneur. The identification of its
competitors weakness is key to the strategic plan of the entrepreneur. Good information
sources for this information are clients, suppliers, sectorial reports and market analysis.
The following chart aims to help you visualize your competitive advantages.
Characteristics Your Competitor A Competitor B Competitor C
Advantages * Advantages Advantages Advantages
Product/
Service
Market Share
Quality
Price
Location
Marketing
Performance
Delivery Time
Warranties
Production
Capacity
Employees
Managerial
Models
Production
Models
Financial
Status
Flexibility
Technology

2. iDISC
Toolkit
Research and
Development
Sales
Channels
Week Aspects
Strong
Aspects
* Since you are in the implementation stage, you will not be able to have complete
information about your own company, but according to your competitors results estimate
your responses.
This chart was based on José Carlos Assis Dornelas book: Entrepreneurship: transforming
ideas into business. Rio de Janeiro: Campus, 2001, p. 147.