The document outlines a proposed digital marketing strategy for the North Dublin Chamber of Commerce (NDCC). It discusses conducting primary and secondary research to analyze the NDCC's current online presence and members' social media usage. The strategy involves redesigning the NDCC website to be more reflective of its services and central hub of information, and creating accounts on social media networks like Facebook, Twitter and LinkedIn. Implementing search engine optimization tactics and shortening URLs is also proposed to increase online visibility. A social media networking workshop for members is suggested. The goals are to strengthen NDCC's brand, better engage with members, and make it the leading business voice in North Dublin.
3. Where we started Primary Research: Quantitative Surveys Qualitative Interviews Secondary Research: Search Engine Optimisation Social Media Networking
10. NDCC Interviews results 100% of respondents agreed the NDCC should have a social media networking presence. 90% of respondents said they wanted regular updates of the NDCC’s activities via email and the website 80% of respondents felt the website did not reflect the NDCC member services
11. Where we are now Creating the website Creating Online presence with Social Media Networks
17. Username NORTH DUBLIN CHAMBER OF COMMERCE Password Remember me On the Pulse of Business Networking in North Dublin Forgot password? Register LINKS HOME EVENTS JOIN US CONTACT NEWS MEMBERS ABOUT US GALLERY Dublin Events Upcoming Event NDCC Events Digital Marketing Strategy Date: July 7, 2010 Time: 8:00am Location: Bea Orpen Building Presenters: DCU Practicum Team Description: Increasing online presence for the NDCC Fee: FREE to members Taste of Thailand. Click Here Click image to enlarge ANNUAL GOLFING EVENT BUDGET BREAKFAST Hamleys Family Fun Day. Click Here
18. When What Where Learn more about our New Digital Marketing Diploma on www.dcu.ie Andrew Maxwell headlines the Dalkey Comedy Club upstairs in The Queens on Thurs Jul 8. Tickets only €16. become a friend of ours. RSVP to this event North Dublin Chamber of Commerce Tel: 01 - 7008861 Fax: 01 - 7008862 Kenco 97% Less
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20. Creating a presence Social Media Networking The power is now in the hands of the consumerStrengthens the emotional ties with customers The power of question is great. But it also comes with responsibility on your side. 20/04/2011 18 North Dublin Chamber of Commerce
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25. Where we want to go Build an interactive website Qualitative interviews with SME’s Social Media Networking Workshop
68. Benefits of a Combined Strategy Over 810 potential key words Creates synergy between the strategies Ensures improved brand recognition with Businesses and Customers Increases long-term survival 20/04/2011 28 North Dublin Chamber of Commerce
71. Make the NDCC the business and political voice of North Dublin Hub of Information Build a cost efficient, interactive website Create a strong brand recognition online and offline with SMN
