Tips and techniques from Made to Stick, Weird Ideas That Work, and the Art of Woo. Apply these tips to help librarians get support for innovation in their organizations.
20. Weird Ideas That Work
Robert
Sutton
Professor at
Stanford
Engineering
School
21. Skyline - IDEO
Story of IDEO and the thousands of toy ideas. Develop 4,000 ideas, turn 230 into prototypes,
sell about 12. They keep showing ideas to potential customers.
22. Hotel hangers
Brendan Boyle, designer from IDEO prototyped hanger tops so people could use hotel
hangers at home. Top half of a hanger with a small “slit” for the ball, so you can use it at
home. Never used it, but it’s a charming failure.
23. Reward success & failure,
punish inaction
• Innovation comes from
quantity.
(in my next talk:
how to make it safe to fail)
24. Art of Woo
• G. Richard Shell, professor,
Wharton School
• Mario Moussa, faculty,
Wharton School
26. We have more autonomy as college
students than we do in the modern
workplace.
27. Jodi Thompson & Cali Ressler had the idea, they worked with mid-level managers to try it out
under the radar. Gathered data & testimonials for two years before approaching skeptical
senior managers. Resonated with the culture, used language the managers could understand
(data).
28.
29. Foot in the door
• Find the right
audience
• One small step
• Under the radar
• Speak the language of
those you want to
convince.