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Cetaphil Print Ad Campaign

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Nj Lopez-Tan
Nj Lopez-Tan

The document discusses marketing campaigns for a skincare product targeted at teenage girls. It outlines different mediums like Candy Magazine, the Candy website, and Facebook ads as ways to reach teenage girls aged 13-18. Details are provided on readership statistics and demographics for Candy Magazine, as well as pageviews, users, and targeting abilities for the Candy website and Facebook ads. The goal is to make girls feel special every day through a skincare product that keeps their skin looking fresh.

EducationEntertainment & HumorTechnology
1 of 28
Cetaphil ,[object Object]
Ali - 16 ,[object Object]
Michelle - 15 ,[object Object]
Sam - 14 ,[object Object]
Sarah - 18 ,[object Object]
Diane (18) - Tin (17) - Chloe (18) ,[object Object]
Insight: ,[object Object]
Big Idea: ,[object Object]
Confidence
Special
Fresh
Execution: Campaign 1
 
 
 
Execution: Campaign 2
 
 
 
 
 
 
Medium ,[object Object],[object Object],[object Object]
Medium: Candy Magazine ,[object Object],[object Object]
Medium: Candy Magazine ,[object Object],[object Object],[object Object],[object Object]
Medium: Candy Website ,[object Object],[object Object],From Google Analytics October 30 – November 29, 2010
Medium: Facebook Ads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Social baker and Facebook Ads
Thank You Date

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