1. Data Sharing & Network Optimization Ecosystem Banner/ Landing MVT firms Adchemy Tumri Ad Ready Omniture** Teracent (acq Google) Data Exchanges or Compilers BlueKai Media Math Axciom EXelate Dotomi Audience Science CoreMetrics Ad Networks Advertisers Publishers Ad Exchanges Almond Net Analytics or Measurement Networks Quantcast Web Trends DART EBay Algorithm or Demand Side Platforms (DSP) DataXu Targus Red Aril AppNexus Invite Media X+1** Accenture Agencies Adnexus Pubmatic Rubicon Publisher Platforms Triggit Akamai Others Aggregate Knowledge Adobe Red Aril
