How to use social media to build events

1. How you can use social media to build an event or fan base MMAD Conference – Access All Areas Seymour Centre Saturday 26th February 2011

2. Australians love social networking.

3. Australians love social networking.

4. 1 out of 2 Australians use social networking on a regular basis.

5. 1 out of 2 Australians use social networking on a regular basis. On average, Aussies are members of 2 different social networking platforms.

8. Building a Fan Base Blog Facebook Twitter YouTube

10. Blog Short for web-log. 150 million blogs circulating the internet. Free blogging platforms. Host your own blog. Secondary revenue stream.

15. Facebook The most popular social networking platform in Australia and worldwide. More than 550 million users. Works in 75 languages. 9.7 million users in Australia alone – that’s almost half of us! That number has more than doubled in the last 12 months.

16. Facebook 29% of all time spent online by Australians is on Facebook. Over 60% of people check Facebook everyday. 49% of 18-34 year olds check Facebook when they wake up with 28% doing so before even getting out of bed! If Facebook were a country, it would be the 3rd most populated on Earth.

18. Facebook 24 million connect with Facebook Pages every day. Who has the biggest?

19. Facebook Michael Jackson 29,152,206 Eminem 28,917,066 Lady Gaga 28,892,176 Rihanna 23,394,349 Shakira 22,132,433 Justin Beiber 21,885,412 Bob Marley 20,307,944 Katy Perry 19,436,510 Taylor Swift 17,890,427 Beyonce 16,328,174

20. Facebook How do you use Facebook to build your fan base?

23. Fan-only content

26. Give them what they want

29. Give them what they want

30. Let your fans find/make other fans

35. Women 5,112,840

37. Women 5,112,840

38. Engaged 201,300

40. Women 5,112,840

41. Engaged 201,300

42. NSW 59,760

44. Women 5,112,840

45. Engaged 201,300

46. NSW 59,760

47. 30-40 years old 32,980

50. Budget $50 per day

52. Budget $50 per day

53. Sales $16,240

57. Men 4,431,020

59. Men 4,431,020

60. Single 1,027,720

62. Men 4,431,020

63. Single 1,027,720

64. 13-20 years old 703,440

66. Age

67. Gender

68. Likes and Interests

69. Connections

70. Interested in..

71. Relationship Status

72. Languages

74. Twitter Twitter grew by 1150% in the last 12 months. 300,000 new users are added everyday. 75 million ‘tweets’ each day. Only 4 out of 10 new users continued to use Twitter and many of them quit Twitter within a month of signing up.

75. Some Aussie(ish) Tweeters Guy Sebastian 33,682 The Temper Trap 31,690 Ladyhawke 13,269 Kate Miller-Heidke 10,842 John Butler Trio 10,924 Hilltop Hoods 9,073 Megan Washington 8,750 Clare Bowditch 8,509 Bliss N Eso 6,834 Cat Empire 6,709

76. Twitter 80% of Twitter usage is on mobile devices which means when someone has a bad live music experience, they can tell everyone – right there, right then. Twitter Search.

78. justinbeiber

80. justinbeiber

82. Twitter Twitter Advanced Search: You can search: Words Phrases Geographic Location Dates Attitudes Questions

85. YouTube YouTube is the second largest search engine in the world after Google. In 2006, Google paid $1.65 billion to acquire YouTube. 24 hours of video is uploaded to YouTube every minute. 46 years of video is watched on Facebook every day.

86. YouTube 2 billion videos are watched on YouTube every day. That’s 2,000,000,000 …

87. Promoting Gigs and Events

91. Facebook Events

93. Facebook Events

94. YouTube Video

96. Facebook Events

97. YouTube Video

98. Twitter including hashtags

100. Facebook Events

101. YouTube Video

102. Twitter including hashtags

103. FourSquare and Facebook Places

105. Tidying up the overall look and feel

106. Creating custom tabs

107. Createing tabs within tabs

108. Get more fans

109. How to read the stats of your pae

How to use social media to build events

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How to use social media to build events