This is the presentation that I made to the Forsythes Recruitment Conference at Caves Beach, NSW on Tuesday 7th December 2010.

1. What Every Recruiter Needs To Know About Social Media Forsythes Recruitment Conference Tuesday 7th December 2010

2. Australians love social networking.

3. Australians love social networking.

4. Australians love social networking.

5. Australians love social networking.

6. Australians love social networking.

7. Australians love social networking.

8. Australians love social networking.

9. 1 out of 2 Australians use social networking on a regular basis.

10. On average, Aussies are members of 2 social networking platforms.

11. On average, Aussies are members of 2 social networking platforms.

12. On average, Aussies are members of 2 social networking platforms.

13. On average, Aussies are members of 2 social networking platforms.

14. On average, Aussies are members of 2 social networking platforms.

15. On average, Aussies are members of 2 social networking platforms.

16. On average, Aussies are members of 2 social networking platforms.

17. On average, Aussies are members of 2 social networking platforms.

18. On average, Aussies are members of 2 social networking platforms.

19. On average, Aussies are members of 2 social networking platforms.

20. On average, Aussies are members of 2 social networking platforms.

22. Graduates expect access to Social Media in their new workplace: 72% Facebook. 40% Gmail. 27% MSN Messenger 17% Hotmail 6% Linkedin 6% Twitter 3% MySpace Source: GradConnection Study (4,790 graduates)

23. Today, think about which social networking platform best suits your target market,Forsythes, and most importantly, you.

24. Blogging

25. Blogging FacebookFacebook Profiles Facebook Pages The NEW Facebook Groups Facebook Events Facebook Ads

26. Blogging Facebook Twitter Twitter Search Third Party Applications

27. Blogging Facebook Twitter LinkedinLinkedin Profiles Linkedin Groups Linkedin Events Linkedin Direct Ads

28. Blogging Facebook Twitter Linkedin YouTube

29. Blogging Facebook Twitter Linkedin YouTube Webinars

30. Blogging Facebook Twitter Linkedin YouTube Webinars Cloud Apps Google Groups Google Docs Google Sites Dropbox Evernote Springpad

31. Blogging Facebook Twitter Linkedin YouTube Webinars Cloud Apps

32. Blogging Blog is short for web-log. More than 120,000,000 blogs out there. Free blogging platforms. Host your own blog.

33. Blogging Facebook Twitter Linkedin YouTube Webinars Cloud Apps

34. Facebook The most popular social networking platform in Australia and world-wide. More than 550 million users. Works in 75 languages. 2 billion photos uploaded every month.

35. Facebook 29% of all time spent online by Australians is on Facebook. 9,752,300 million users in Australia alone – that’s almost half of us! That number has more than doubled in the last 12 months.

36. Facebook On average, Aussies have 172 friends on Facebook and 60% of us log in every day. More than 20 million users connect with Facebook Pages every day.

37. Facebook If Facebook were a country, it would be the 3rd most populated on Earth ahead of the USA. Only India and China have a greater number.

38. Facebook The fastest growing demographic on Facebook?

39. Facebook The fastest growing demographic on Facebook? 55 to 65 year old females.

40. Facebook The fastest growing demographic on Facebook? 55 to 65 year old females. The second fastest?

41. Facebook The fastest growing demographic on Facebook? 55 to 65 year old females. The second fastest? 45 to 55 year old males.

42. Facebook Profiles vs Pages.

43. Facebook Profiles vs Pages. The NEW Facebook Groups.

44. Facebook Profiles vs Pages. The NEW Facebook Groups. Facebook Events.

45. Facebook Profiles vs Pages. The NEW Facebook Groups. Facebook Events. Facebook Ads.

46. Facebook Profiles vs Pages. The NEW Facebook Groups. Facebook Events. Facebook Ads.

47. Facebook Honeymoons.

48. Facebook Honeymoons. Australia: 9,752,300

49. Facebook Honeymoons. Australia: 9,752,300 Women: 5,082,380

50. Facebook Honeymoons. Australia: 9,752,300 Women: 5,082,380 Engaged: 195,020

51. Facebook Honeymoons. Australia: 9,752,300 Women: 5,082,380 Engaged: 195,020 NSW: 63,520

52. Facebook Honeymoons. Australia: 9,752,300 Women: 5,082,380 Engaged: 195,020 NSW: 63,520 30-40 years: 14,480

53. Facebook Honeymoons. Australia: 9,752,300 Women: 5,082,380 Engaged: 195,020 NSW: 63,520 30-40 years: 14,480 “travel”: 620

54. Facebook Honeymoons. Estimated Reach: 620

55. Facebook Honeymoons. Estimated Reach: 620 Budget: $50 per day

56. Facebook Honeymoons. Estimated Reach: 620 Budget: $50 per day Sales: $28,800

57. Facebook Honeymoons. Estimated Reach: 620 Budget: $50 per day Sales: $28,800 Ad Spend: $27

58. Facebook Honeymoons. Estimated Reach: 620 Budget: $50 per day Sales: $28,800 Ad Spend: $27.10

59. Facebook Skin Care. .

60. Facebook Skin Care. . Australia: 9,752,300

61. Facebook Skin Care. . Australia: 9,752,300 Men: 4,405,720

62. Facebook Skin Care. . Australia: 9,752,300 Men: 4,405,720 Single: 1,014,000

63. Facebook Skin Care. . Australia: 9,752,300 Men: 4,405,720 Single: 1,014,000 13-20 years: 443,400

64. Facebook Skin Care. . Australia: 9,752,300 Men: 4,405,720 Single: 1,014,000 13-20 years: 443,400 Birthdays: 200

65. Facebook Skin Care. . Australia: 9,200,000 Men: 4,098,720 Single: 988,000 13-20 years: 287,800 Birthdays: 200

66. Facebook Mining.

67. Facebook Mining. Australia: 9,752,300

68. Facebook Mining. Australia: 9,752,300 Men: 4,405,720

69. Facebook Mining. Australia: 9,752,300 Men: 4,405,720 18-30 years: 2,068,180

70. Facebook Mining. Australia: 9,752,300 Men: 4,405,720 18-30 years: 2,068,180 Speak Indonesian: 2,020

71. Facebook Mining. Australia: 9,752,300 Men: 4,405,720 18-30 years: 2,068,180 Speak Indonesian: 2,020 N.S.W.: 640

72. Facebook Mining. Australia: 9,752,300

73. Facebook Mining. Australia: 9,752,300 Men: 4,405,720

74. Facebook Mining. Australia: 9,752,300 Men: 4,405,720 40-60 years: 799,480

75. Facebook Mining. Australia: 9,752,300 Men: 4,405,720 40-60 years: 799,480 Rio Tinto: 300

76. Blogging Facebook Twitter Linkedin YouTube Webinars Cloud Apps

77. Twitter Twitter grew by 1150% in the last 12 months. 80% of Twitter usage is on mobile devices which means when someone has a poor customer experience they could tell everyone - right there, right then. Twitter Search.

79. flight centre

83. Twitter Advanced Search. You can search: Words Phrases Geographic Location Dates Attitudes

89. Blogging Facebook Twitter Linkedin YouTube Webinars Cloud Apps

90. Linkedin Linkedin is social media for grown ups. There are 1,474,899 Australians and 275,513 New Zealanders on Linkedin. In NSW, there are 466,038 members.

91. Linkedin 80% of Australian companies have used Linkedin to recruit at least one new employee in 2010. The average age of Linkedin users is 43, male, 80% of them have tertiary education, and the average household income is $116,000.

92. Linkedin Of the 1,474,899 Australians on Linkedin, 707,956 are Male (48%) and 486,707 are Female (33%). 18-24 year olds: 294,984 20% 25-34 year olds: 811,206 56% 35-54 year olds: 235,980 16% 55+ year olds: 103,244 8%

93. Linkedin Profiles. Linkedin Groups. Linkedin Events. Linkedin Direct Ads.

94. Linkedin Mining. Australia: 1,474,899 Mining/Metals: 27,016 Managers: 5,316 Administrative: 2,069 Human Resources: 1,192 ___________________________________________________________________________

95. Blogging Facebook Twitter Linkedin YouTube Webinars Cloud Apps

96. YouTube YouTube is the second largest search engine in the world after Google. To watch every YouTube video would take over 500 years.

97. YouTube 13 hours of video is uploaded to YouTube every minute. 1 Billion videos are watched on YouTube every day. That’s 1,000,000,000 …

99. Job expectations

100. Presentation skills

101. How to make a resume

102. How to recruit the perfect candidate

104. Webinars Cheap. Typically one-way but can be collaborative. Learn or teach.

105. Blogging Facebook Twitter Linkedin YouTube Webinars Cloud Apps

106. Cloud Apps Cloud computing is internet-based computing, whereby shared resources, software, and information are provided to computers and other devices on demand. Wikipedia.

107. Cloud Apps Google Groups. Google Sites. Google Docs. Dropbox. Evernote or Springpad.

108. How’s it work in the real world? Where is Sarah Skillen?

109. How’s it work in the real world? ‘Metallurgist – Customer Service Leader’. Posted Yesterday. Customers mostly in Japan and China. Based at Tomago Smelter. Degree Metallurgy. 10 years experience.

110. How’s it work in the real world? Facebook Ads Australia: 9,752,300 Metallurgy: 280

111. How’s it work in the real world? Facebook Ads Australia: 9,752,300 Steel: 960

112. How’s it work in the real world? Facebook Ads Australia: 9,752,300 Graduates: 1,210,680 33+ years old: 573,640 Newcastle: 1,420

113. How’s it work in the real world? Facebook Ads Australia: 9,752,300 Graduates: 1,210,680 33+ years old: 573,640 Chinese: 2,180

114. How’s it work in the real world? Facebook Ads Australia: 9,752,300 Graduates: 1,210,680 33+ years old: 573,640 Japanese: 700

115. How’s it work in the real world? LinkedinDirectAds. Worldwide: 77,008,701 Mining and Metals: 259,301 Australia: 27,039 NSW: 2,687

117. Mining Industry Professionals

118. Minerals and Metals Professionals

119. Society of Mining, Metallurgy and Exploration